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San Diego Sports Arena/AEG Management & Pechanga Resort Casino Announce Naming Rights Agreement for Iconic Venue

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SAN DIEGO – (Dec. 12, 2018) – The San Diego Sports Arena has a brand new name as of last week. The San Diego City Council approved Pechanga as the new naming rights holder of the historic arena. San Diegans and the hundreds of thousands of event goers who visit the arena every year will see the name Pechanga Arena San Diego across the marquee of the iconic building that has hosted some of music’s brightest stars including Taylor Swift, Janet Jackson, Garth Brooks, Queen, and so many more. The city council’s approval solidifies the partnership between the sports arena’s management and parent company, AEG Management SD, LLC and Pechanga Resort Casino of Temecula, Calif. A complete signage changeover expected to happen by Saturday, December 21.

The Pechanga and AEG Management contract is set for five years. The naming rights agreement ensures the venue will continue to be a top destination in Southern California for headline artists, regional sports teams and other entertainment performances.

AEG Management officials reached out to Pechanga about venue naming rights in the fall after learning another Southern California casino would not be renewing its naming rights contract. Arena officials believe the new partnership will further assist them in recruiting top entertainment and sustain its three sporting tenants, the San Diego Gulls, San Diego Sockers and the San Diego Seals.

“We have several partnerships with organizations that are synonymous with Southern California entertainment including the Lakers, the Angels, and Staples Center,” said Pechanga Tribal Chairman Mark Macarro. “Believe it or not, the San Diego Sports Arena is the closest major arena to Pechanga, so when they reached out to us, we were excited by the opportunity to partner with this historic venue.”

“We are thrilled about this partnership with Pechanga Resort Casino,” said Ernest Hahn, senior vice president and general manager of AEG Management SD, LLC. “The Pechanga name and reputation carries a lot of weight in the entertainment industry. This partnership will afford us new opportunities and ensures that San Diego will continue to receive the best in premium entertainment and sporting events.” 

“Large-venue naming rights opportunities rarely avail themselves within the Southern California entertainment landscape,” said Jared Munoa, President of the Pechanga Development Corporation. “We’re very pleased to have been considered for this possibility. We think it’s a reflection of the Pechanga brand and the refinement it carries. A lot of San Diegans are familiar with Pechanga and who we are, and this partnership helps us strengthen that connection.”

Pechanga is already working on changing over the extensive branding marks throughout the arena and expects to have the project fully complete by December 21.

The sports arena has plans in the works to make improvements to its venue and service offerings including repaving the guest parking lot, upgrading ticketing and others that are being considered in its budgeting process.

 

About Pechanga Resort Casino
Pechanga Resort Casino offers one of the largest and most expansive resort/casino experiences anywhere in the country. Named the number one casino in the country by USA TODAY and rated a Four Diamond property by AAA since 2002, Pechanga Resort Casino provides an unparalleled getaway, whether for the day or for an extended luxury stay. Offering more than 4,600 of the hottest slots, table games, world-class entertainment, 1,090 hotel rooms, dining, spa and golf at Journey at Pechanga, Pechanga Resort Casino features a destination that meets and exceeds the needs of its guests and the community. Pechanga Resort Casino is owned and operated by the Pechanga Band of Luiseño Indians. For more information, call toll free (877) 711-2946 or visit www.Pechanga.com. Follow Pechanga Resort & Casino on Facebook and on Twitter @PechangaCasino.


About AEG Management SD, LLC (formerly Valley View Casino Center/San Diego Sports Arena) Part of the AEG Facilities network of 100 venues worldwide, AEG Management SD, LLC and newly named Pechanga Arena San Diego (formerly Valley View Casino Center and San Diego Sports Arena) provide the widest range of premium entertainment to over 750,000 people each year. According to Billboard Magazine and News Today, the venue is the #5 Facility in the world for venues with 10,001 to 15,000 seats. Pechanga Arena San Diego is the ideal multi-purpose facility for guests of all ages to enjoy the best in live entertainment and is centrally located off of the I-8 and I-5 freeways at 3500 Sports Arena Blvd. in Point Loma, San Diego.

The Inland Empire Business Journal (IEBJ) is the official business news publication of Southern California’s Inland Empire region - covering San Bernardino & Riverside Counties.

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Sports Business

Firebirds TV Broadcasts Resonating Around the Coachella Valley

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Locally Televised Hockey Broadcasts Bring All the Home Team Action to Desert Residents

In addition to record setting attendance across the season and during the current Calder Cup Playoff run, the Coachella Valley Firebirds are also registering strong ratings on local television. Select games have aired locally on the stations of Gulf California Broadcast Company, including KESQ, Fox11 and CW5.

“We’ve enjoyed having the 12 Firebirds games on our group of stations and have been pleasantly surprised by the TV ratings”, says Jerry Upham, General Manager of Fox 11, KESQ News Channel 3 and the four other Gulf California Broadcast Company stations. “The advertiser support and viewer response has been very positive, and we look forward to carrying more games in the future”.

More local residents are turning to the televised games to support the valley’s first professional sports team, as the Firebirds make a deep run into the Calder Cup playoffs. Since the first broadcast on December 18th, the audience has doubled for Firebirds playoff coverage.

The Firebirds triple overtime victory on May 15th attracted an average audience of around 3500 viewers, with the final half hour (and final overtime) winning the time period among all of the local stations.

The hockey broadcasts include in-arena pre-game, intermission, and post-game shows, hosted by Gino LaMont with Hockey Hall of Famer Grant Fuhr. The in-game play-by-play is handled by Evan Pivnick, the voice of the Coachella Valley Firebirds, with Fuhr providing color commentary. KESQ sports director Blake Arthur and other on-air talent from News Channel 3 provide rinkside player, coach, and fan interviews.

Tune in to catch LaMont, Fuhr, Pivnick, and Arthur this Thursday for coverage of game one of the Western Conference Finals on Fox11. The pregame show begins at 6:30pm with puck drop at 7pm.

WESTERN CONFERENCE FINALS START THURSDAY

The Firebirds will take on the Milwaukee Admirals in the latest round of Playoffs with the winner of this best of seven series advancing to the Calder Cup Finals.  The Firebirds continue to turn up the heat and are burning white hot as they enter Round 4 of the Playoffs. Fans are encouraged to wear white to all Round 4 home games. In addition, pre-game events will kick off for all home games at 5:30 p.m. featuring live music, fan photo ops with Fuego, Firebirds merchandise, food & beverage specials at The Oasis outdoor patio and much more!

Fans are encouraged to arrive early on game days and be seated ahead of the 7 p.m. puck drop for special pre-game Rally the Valley entertainment to help cheer on the home team at Acrisure Arena! Tickets are on sale now with individual tickets starting at just $29 and group tickets (10 or more people) beginning at $25. Visit CVFirebirds.com to purchase and learn more information.

Season tickets for the Firebirds’ 2023-24 campaign are on sale now! For a full list of benefits and more information on Season Ticket Memberships for the 2023-24 season, click HERE or call 760-835-8778.

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Inland Empire Collaborative Launches with Grand Celebration

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Powering the Future of Sports & Entertainment through Collaboration

The Inland Empire Regional Chamber of Commerce (IERCC) is pleased to announce the successful launch of the Inland Empire Sports & Entertainment Collaborative (IESEC). The vibrant launch party took place yesterday at the popular Topgolf in Ontario, attracting an enthusiastic crowd of approximately 200 attendees.

The event was graced by a lineup of notable speakers, including Dave Allen, West Region President for NASCAR, James Washington, President of the NFL Alumni Southern California Chapter, Michael K. Krouse, President & CEO of the Greater Ontario Convention & Visitors Bureau, Nikki Gatch, CEO of the Southern California PGA, Mike Burrows, CEO of the San Bernardino International Airport, and Edward Ornelas, Jr., President of the Inland Empire Regional Chamber of Commerce.

These distinguished figures shared their insights on the potential of the IESEC to stimulate growth, foster community engagement, and enhance the local economy through sports and entertainment.

IESEC is proud to acknowledge its sponsors, Bank of America and the San Bernardino County Economic Development Agency, for their invaluable support. The Collaborative is a testament to the power of synergy, with agencies such as the Southern California PGA, NFL Alumni SoCal, NASCAR, GOCAL, San Bernardino Int’l Airport, Ontario Reign, Empire Strykers, Inland Empire 66ers, Rancho Cucamonga Quakes, Ontario Clippers, and Southern California’s Greater Ontario Sports & Entertainment Authority actively participating.

In true festive spirit, guests were treated to an evening of sumptuous food, refreshing drinks, and engaging golf play. The energy and enthusiasm echoed the IESEC’s vision of fostering a sense of community through sports and entertainment.

IESEC, spearheaded by the IERCC, is committed to promoting, supporting, and facilitating partnerships between local businesses and regional sports teams, and entertainment venues throughout the Inland Empire. The initiative aims to create memorable experiences while generating revenue, stimulating economic growth, and positively impacting the community.

“Our goal with IESEC is to build a stronger, more connected community united in its love of sports and entertainment,” said Edward Ornelas, Jr., President of the IERCC. “By bringing people together to celebrate the best that the Inland Empire offers, we are creating a platform for exciting new opportunities and experiences.”

IESEC, initiated by the Inland Empire Regional Chamber of Commerce, is a consortium of experienced professionals dedicated to supporting sports and entertainment events in the Inland Empire region. Through partnerships with local businesses, community organizations, and government entities, IESEC serves as a central hub for promoting a wide variety of cultural and entertainment experiences. By encouraging community participation and economic growth, IESEC aims to build a stronger, more vibrant Inland Empire.

For more information about the IESEC and its ongoing projects, please visit our website at www.iechamber.org

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Sports Business

George Acosta Defeats Cesar Villarraga to Keep Winning Streak Alive

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Photos by Carlos Baeza - Thompson Boxing Promotions

Super featherweight George “El Yuyu” Acosta (15-1, 2 KO), of Whittier, Ca, defeated Cesar Villarraga (8-3, 4 KOs) of Bogota, Colombia, by way of unanimous decision to keep his 8-fight winning streak alive. The 8-round bout served as the main event headliner on Thompson Boxing’s “New Blood” card this past Friday at the Doubletree Hotel in Ontario, CA.

From the opening round, Acosta was in control of the action as he landed more punches and stayed busier throughout the fight. Acosta, after moving down super featherweight in his last few fights, showed he is a stronger fighter at his new weight class. Villarraga did his best to outbox Acosta but couldn’t get away from the constant pressure. Acosta used his jab and combination punching to keep Villarraga on his back foot the entire fight. Scorecards read 78-74 and 80-72 twice.

“This was another good fight where I feel I got better in the ring,” said Acosta. “Villarraga was using a lot of lateral movement, so I had to keep the pressure on him. I was in great shape and all the hard work I put in training camp showed. I’m hoping this is the year I make a run to the top 10 rankings. I’m happy that I’ve been staying busy, it’s a tremendous blessing.”

In the 8-round super featherweight co-main event, Rigoberto Hermosillo (13-4-1, 9 KOs) of Los Angeles, CA, triumph over Blas Ezequiel Caro (9-6, 4 KOs) of Santa Fe, Argentina. Hermosillo, a southpaw, dropped Caro with a left hook to the body in round five. Throughout the fight Hermosillo landed the harder shot, though Caro had some shining moments. The scorecards read 79-72 and 78-73 twice, all in favor of Hermosillo.

In bout number three, a scheduled 6-round lightweight bout, Anthony Chavez (10-3-1, 3 KOs) of Redlands, CA, defeated Diuhl Olguin (15-31-6, 10 KOs) of Jalisco, Mexico. Chavez took control of the early rounds by landing the cleaner shots. Both fighters were landing counter punches and midway through the bout, Chavez landed some nice right hands. At the end, Chavez won by majority decision. Scorecards read 60-54, 59-55, and 57-57.

In bout number three, a scheduled 6-round lightweight bout, Anthony Chavez (10-3-1, 3 KOs) of Redlands, CA, defeated Diuhl Olguin (15-31-6, 10 KOs) of Jalisco, Mexico. Chavez took control of the early rounds by landing the cleaner shots. Both fighters were landing counter punches and midway through the bout, Chavez landed some nice right hands. At the end, Chavez won by majority decision. Scorecards read 60-54, 59-55, and 57-57.

In the opening of the evening, a 4-round welterweight bout, Kevin Salgado (2-1) of Mexico, defeated Steven Walker (0-1) of Long Beach CA. Salgado outworked Walker for most of the fight. Walker landed some nice shots early, but came up short as Salgado won by majority decision.

This event was sponsored by HUSTLER Casino, LA’s only luxury casino; Thompson Building Materials, Transforming spaces into beautiful places; Omega Products International, The leading stucco manufacturer in the United States; Belgard, Paves the way; and Makita, Rule the outdoors.

Photos by Carlos Baeza – Thompson Boxing Promotions

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