info@iebizjournal.com
Wednesday, February 20, 2019
Sports Business

Jersey Mike’s Subs Renews Partnership With Auto Club Speedway

126views

FONTANA, Calif. (Jan. 24, 2019) – Jersey Mike’s Subs has extended its partnership through 2020 with Auto Club Speedway as the “Official Sub Sandwich” during the Monster Energy NASCAR Cup Series Auto Club 400 race weekend – March 15-17, 2019.

“Jersey Mike’s is an amazing partner that embraces our fans and the sport,” said Dave Allen, President of Auto Club Speedway. “They are involved with race weekend from feeding our fans to STEM Day to the Walk of Fame ceremony.”

Ticket holders can purchase Jersey Mike’s fresh sliced and fresh grilled subs at their restaurant during race weekend located in the Apex building in the heart of the O’Reilly Auto Parts Fan Zone. Jersey Mike’s will offer a limited sandwich menu as well as two hot cheesesteak locations in grandstand concourse levels.

“We are very excited to continue our partnership with the Auto Club Speedway, bringing the Jersey Mike’s brand to the fans of NASCAR!” said Jolene Leonard, Area Director / Franchisee, Jersey Mike’s.

During the Auto Club 400 race weekend, Jersey Mike’s will participate in the Speedway’s Walk of Fame Ceremony by presenting the 2018 Auto Club 400 winner, Martin Truex Jr., with a custom designed surfboard. Past Jersey Mike’s surfboard recipients include Jimmie Johnson and Kyle Larson.  Ticket holders are invited to watch the Walk of Fame festivities on Friday, March 15 in the morning outside Gate B.

Jersey Mike’s will once again provide boxed lunches for over 500 middle school students during  Auto Club Speedway’s STEM Day where they learn how science, technology, engineering, and mathematics (STEM) are extremely important to the motorsports industry.

In addition to the mouthwatering subs and other food options, NASCAR ticket holders have access to the O’Reilly Auto Parts Fan Zone offering multiple concerts, NASCAR driver appearances, sponsor activations, Monster Energy Smoke Show, Lefty’s Fun Zone and other family fun.

NASCAR Auto Club 400 race tickets start at $45.00. To purchase tickets to the NASCAR Auto Club 400 Weekend at Auto Club Speedway, call 1-800-944-RACE (7223) or purchase tickets online at www.autoclubspeedway.com.

 

About Jersey Mike’s:
Jersey Mike’s, a fast-casual sub sandwich franchise with more than 2,000 locations open and under development nationwide, believes that making a sub sandwich and making a difference can be one and the same.  Jersey Mike’s offers A Sub Above®, serving authentic fresh sliced subs on freshly baked bread – the same recipe it started with in 1956 – and is passionate about giving back to its local communities. For more information, please visit www.jerseymikes.com or follow us on Facebook (www.facebook.com/jerseymikes) and Twitter (twitter.com/jerseymikes).