Business
How a Former 60-Plus-Unit Burger King Franchisee Team is Leading Fosters Freeze to Renewed Growth
Fosters Freeze Making a Comeback; Eyeing Inland Empire for Future Growth
By IEBJ staff
December 3rd, 2020 — Brothers Neal and Nimesh Dahya have worked with more than 180 restaurant franchises with iconic brands like Burger King, IHOP and Pizza Hut. Now, the 36- and 34-year-old expert franchisees are taking on the franchisor role to help the beloved ice cream franchise grow again.
Brothers Neal and Nimesh Dahya built a franchisee empire with some of the biggest names in foodservice. The Dahya’s have owned, consulted for or invested in more than 180 restaurant franchise locations for brands including Applebee’s, IHOP, Burger King, Pizza Hut and TGI Fridays. It’s safe to say the career franchisees, now 36 and 34, respectively, have learned a thing or two about what makes for a successful restaurant franchise. Now, the Dahyas are applying their expertise and passion for franchising to the franchisor side, focusing on reigniting growth for the beloved but previously neglected Fosters Freeze franchise.
“You say the name ‘Fosters Freeze,’ and you see people’s faces light up — it’s like magic,” said Neal, President and CEO of Fosters Freeze. “It’s not often that you find a brand that people feel such a personal attachment to, and there’s no doubt that the demand for Fosters Freeze far exceeds its current footprint.”
To many people, the name Fosters Freeze conjures up sepia-toned memories of after-school soft-serve or post-little league celebrations. The ice cream and burger franchise, which was established in California in 1946 and grew to more than 300 locations across the west coast at its height, has been a fan favorite institution for generations, but up until recently, the brand’s corporate team had done little to encourage growth, and the franchise system languished. But Neal says the franchise’s positive brand awareness puts it in a strong position for a return to greatness.
Neal and Nimesh purchased the franchise just five years ago, and already the brand is showing impressive growth. With 66 restaurants currently open for business, sales across the system have increased every year since the brothers arrived — including a whopping 20% year-over-year jump from ‘19 to ‘20, on top of five previous years of growth — and this year, one of Foster Freeze’s most tenured franchisees, a five-unit owner whose family has been with the brand for more than 50 years, decided to take advantage of the heightened support by opening a new store in Salinas, California.
Even 2020’s unique challenges for the restaurant industry haven’t slowed Fosters Freeze’s growth under the Dahyas’ watch. Thanks to a flexible, small-footprint store model with walk-up windows perfect for low-contact take-out, Fosters Freeze stores were able to continue serving customers while other restaurants were closed for social distancing.
Since taking over, Nimesh says he and his brother have been listening to feedback from the brand’s current franchisees, tightening up the franchise’s operational model and rolling out new design touches, including updated signage.
“This is a franchise that for many years just wasn’t treated as a franchise,” Neal said. “Every franchisee owned and managed their store pretty much independently, without any support from the corporate team, and the corporate team put virtually no investment into growing the brand.”
By reinvesting in Fosters Freeze as a franchise, and not just a chain of independent businesses, the Dahyas have already brought new life into a system that franchisees say just needed a little TLC.
“Since Sanjay Patel and Neal bought Fosters Freeze and took over corporate management, sales have been up 10–15% each year for each of my stores. That’s almost an 80% increase in sales across my stores.” said Hafed Alwajih, a Fosters Freeze franchise owner since 2012.
It’s little wonder why Neal and Nimesh’s strategy to revive Fosters Freeze prioritizes franchisee support. Nimesh says the brothers’ long and fruitful career as franchisees taught them that the success of any franchise system depends on the success of its owners.
“We’ve worked with a lot of different brands, so we’ve seen what works and what doesn’t,” Nimesh said. “We know that the more you invest in the franchisee, the better their business is going to perform and the better the entire system is going to do as a result.”
To support franchisees and promote growth, the Dahyas have implemented a number of dramatic improvements, “everything from reducing food costs to introducing a beautiful new store design,” Neal said.
“We’re seeing a lot of excitement from franchisees,” Neal said. “The general feeling is that we finally have an opportunity to make the most of a brand that has so much potential.”
Now, Fosters Freeze is preparing to leverage its revived franchise model for expansive growth. Currently, the brand has its sights set on expanding across the United States, particularly in Arizona and Nevada, in order to build on the loyal following and awareness that it’s established across California.
“The question we’re constantly hearing is ‘when are you coming to my state?’” Neal said. “So we know the demand is everywhere, but we’re being very careful to grow out strategically. Right now, we’re looking for qualified candidates across the United States. There’s no limit to how far we can take this.”
The initial investment to begin operation of a single, stand-alone Fosters Freeze restaurant ranges from $611,500 and $1,009,000. The total investment necessary to begin operation of a single confections restaurant is $178,000 to $331,500. The initial investment needed to open a single co-located restaurant is $329,500 to $658,500. For more information on franchising with Fosters Freeze, please visit https://www.fostersfreeze.com/franchise/.
Business
Ontario Set to Open Newest Play Street Museum Location
A children’s museum and indoor play area that lets imaginations wander open soon to local community
Play Street Museum, an interactive children’s museum and indoor play area purposefully designed to encourage a young child’s sense of independence, exploration, and creativity, will be opening its newest franchise location in the coming weeks in Ontario, California. Locally owned by Teresa and Sergio Carreras, the coming location marks a key milestone in an expanding franchise program, with its first location in California.
“We’re thrilled to bring the newest Play Street Museum to Ontario for our local community to enjoy,” shared Teresa and Sergio Carreras. “After visiting Play Street Museum with our grandchildren, we knew we had to bring a location to California, and we’re excited to share it with the community and hope it serves Inland Empire families in big ways.”
“We’re proud empty nesters and even prouder grandparents of five wonderful grandchildren. Becoming grandparents has been one of the greatest joys of our lives. This season of life has given us the opportunity to slow down and truly savor the wonder of childhood again,” continued Carreras. “We look forward to welcoming local families, schools, and community groups to experience everything the new Play Street Museum has to offer.”
Teresa and Sergio Carreras believe children learn best when they’re having fun and can touch, build, pretend, and explore. Every exhibit at Play Street Museum Ontario is designed to spark curiosity, creativity and confidence. Whether children are running a pretend grocery store, experimenting with simple science, creating art, or climbing into imaginative worlds, children are learning skills that will stay with them for a lifetime. “This space is not just for kids. It’s for grandparents who cherish story time in a cozy corner. For parents who light up watching their child try something new. For caregivers who treasure the laughter and togetherness of play,” shared Carreras.
Play Street Museum offers an expansive, rotating curriculum at each location specifically designed for children under nine years of age. Everyday and every week is different at Play Street Museum, providing motivation and justification
for a scheduled time in families’ busy calendars. Play Street Museum Ontario also offers one-of-a-kind birthday parties, complete with comprehensive themes and options for parents from “Do-It-Yourself” to “Sit Back & Relax”, in addition to special events and activities during evenings and weekends.
In Scientific American’s article, “The Need for Pretend Play in Child Development”, Yale professor Dr. Scott Barry Kaufman summarized the last 75 years of research by declaring imaginative play as a “vital component to the normal development of a child.” By narrowing the focus of Play Street Museum and its indoor play areas to the interests and imaginations of children eight and under, young explorers discover educational exhibits and activities in a world specifically crafted just for them. The deliberate and manageable scale enables children to self-navigate throughout the children’s museum and indoor play area to engage deeply in activities about which they are most interested and passionate. This freedom reinforces independence in the child and also has the benefit of creating a more relaxed and accommodating museum experience for the caregiver.
“Play Street Museum is thrilled to welcome and open the Ontario location soon with our incredible partners, Teresa and Sergio Carreras. As parents and grandparents, they understand the powerful impact of play and intentionally sought to bring its benefits to this part of the Ontario area. They’ve taken their passion for children, education, and play and applied it to building a dynamic, local business that will support the health and well-being of their own community,” commented Play Street Museum Founder and CEO, Courtney Muccio.
Located at 910 North Haven Avenue, Suite 150, the new Ontario location makes the extensive, and well researched benefits of play easily accessible to the local community. The museum’s team of highly knowledgeable associates can provide guidance on additional opportunities to expand the play and learning, either on site or at home, from corresponding activity kits, to pottery, to slime kits, to sensory kits. Customers can also book their play time in advance in addition to schedule birthday parties or private events.
Families and customers can visit
https://www.ontario.playstreetmuseum.com/ to book playtime, birthday parties, field trips, and to check out special events.
Business
Sweet Success: The Inland Empire Regional Chamber of Commerce Teams with The Freaky Cookie to Elevate Local WBENC-Certified Business
How The Freaky Cookie Grew with Chamber Support: A WBENC Success Story in the Inland Empire
At the Inland Empire Regional Chamber of Commerce (IERCC), we pride ourselves on championing business growth and recognizing the powerful stories of our members. One standout example is Sheila Cavalier, founder of The Freaky Cookie—a fun and rebellious cookie catering company she launched in 2018 alongside her son, Marcus.

What began as a direct-to-consumer venture has grown into a business-to-business powerhouse, fueled by innovation, strategy, and strong community ties. The Freaky Cookie specializes in custom-labeled, individually wrapped cookies for corporate gifts, bulk orders, and special events. Their nostalgic family recipe, dating back over 90 years, delivers both flavor and flair. As Cavalier puts it, “There’s never not a need for a large amount of cookies.”
Recognizing a unique market opportunity during the pandemic, Sheila pivoted the business model to focus on custom-branded cookies—meeting the surge in demand for individually packaged baked goods that also serve as creative marketing tools. “Corporations were tired of traditional marketing,” she recalls. “Our custom-labeled cookies became a fun, fresh alternative.”
In 2022, Sheila connected with IERCC President Edward Ornelas Jr. during the Multi-Chamber Mixer at Ontario International Airport. That meeting led to The Freaky Cookie joining IERCC, which soon opened doors to strategic partnerships and increased visibility. Through the chamber’s vast network and advocacy, Sheila has built relationships with organizations such as Bank of America, Fifth Third Bank, Top Golf, and Southwest Airlines, which featured The Freaky Cookie in their 50th Anniversary celebration at ONT.
“The IERCC has been a warm and welcoming space,” Cavalier said. “Having the chamber validate our business really means something. It’s helped us get our foot in the door with so many great companies.”
The impact has been tangible. With increased revenue and expanded operations, The Freaky Cookie is no longer just a clever name—it’s a growing force in regional commerce. As Sheila puts it, her goal now is simple but powerful: “Deliver smiles.”
Business
Fire Helmet Manufacturer Helps Disabled Community find Employment
Riverside’s Phenix Technology Leads with Inclusion, Empowering the Disabled Community Through Workforce Training and Employer Education
Written by Logan Rosselli, IEBJ Content Contributor
In the heart of Riverside, off of Chicago Avenue, a small, but mighty team has been quietly manufacturing life-saving equipment for firefighters across the world for over 50 years. Phenix Technology Inc. is an internationally recognized fire helmet manufacturer who builds their products from start to finish right here in the Inland Empire. For their great products, they’ve received numerous awards such as the Greater Riverside Chamber of Commerce’s 2025 Innovator of the Year, a 2016 “E” for Exports award from the U.S. Department of Commerce, a finalist position in the “Coolest Thing Made in California” competition and more. However, their most recent accolade doesn’t involve their products at all.
In 2024, Phenix founded the ground breaking “Opportunity for All” program to provide disabled community members with the opportunity to access career education, hands-on experience and employment opportunities through an 11 week training cohort. In this program, neurodivergent individuals wanting to find stable employment learn about standard hiring practices, writing a resume, effective interviewing and professional attire while getting on-the-job training with a partnered employer in the community. It has helped dozens of disabled community members to find a new sense of independence and achieve their full potential while helping local employers find dependable employees who bring a unique perspective to the workplace.
It’s for this program that the National Association of Workforce Development Boards (NAWB), a representative of over 570 workforce development boards across the United States, honored Phenix with the prestigious W.O. Lawton Business Leadership Award in late March.
“While we take tremendous pride in the products we make, we also believe we have a mission to create a better world through developing opportunities,” said Angel Sanchez, CEO of Phenix Technology in a statement released in early April. “Opportunity for All has helped prove that individuals who have historically been excluded from the workforce don’t just contribute — they elevate organizations. We are honored to receive this national award and grateful to the partners who have helped us make this vision a reality.”

CEO Angel Sanchez Jr. accepts the NAWB Award
Though “Opportunity for All” is certainly the cornerstone program for the company, Phenix’s leadership team was not satisfied to leave their mission there. Thus, in 2024, the company founded its nonprofit arm, Phenix Gateway to offer more programs and advocacy to the community. Through Phenix Gateway, the company offers workforce development workshops for individuals who don’t need the full scale of the “Opportunity for All” program, but want to improve a specific skill like resume writing or workplace social skills.
However, Phenix knows that preparing disabled people for the workforce is only one end of the equation; the workforce also has to be prepared to accept the unique skills, perspectives and challenges of the disabled community. For this reason, Phenix Gateway offers employer training workshops as well as educational materials available to businesses and the community. Training programs cover a lot of ground, ranging from assistance with optimizing interviews for people with neurodevelopmental disorders to creating sensory-friendly environments in the workplace.
In Riverside, these programs have had a huge impact on the local community. As of March 2025, Phenix’s Opportunity for All program has had over two dozen participants and 44% found stable employment through or after the program. Their one-off workforce development workshops have seen over 200 participants learn new skills and help them find employment and the nonprofit currently partners with close to 90 businesses to assist them in their endeavor to create a more inclusive workforce.

Phenix Gateway staff helps a program participant with his skills
For businesses or community members interested in learning how they can support or participate in these programs, Phenix encourages them to reach out by email to info@phenixgateway.org and to attend their First Annual Gala: Rising Together, A Phenix Gateway Celebration, on Thursday, May 15th. Tickets for this event are available at phenixgateway.org.
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