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People On The Move

Driven and Influential Latina Shaping the Expansion of the Small Business Ecosystem

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People On The Move

By Josaline Cuesta, California Program Director, Small Business Majority & IEBJ Content Contributor

Based in Southern California, Xiomara Peña is currently the Vice President of Programs & Engagement at Small Business Majority, where she leads a team of 13 to drive the organization’s external engagement efforts and build visibility. Xiomara has grown into an executive position at Small Business Majority, so I sat down with her to learn more about that evolution and her thoughts on the future of the small business community. 

For nearly a decade, Xiomara Peña (Xio) has worked in various roles at Small Business Majority to ensure that entrepreneurs feel supported and empowered. To align with Small Business Majority’s mission, she has focused on lifting the voices of diverse small business owners to create an inclusive and equitable table that benefits smaller firms in underserved communities. 

She has been named one of the “Top 50 Women Leaders of Los Angeles for 2023;” showcased among changemakers such as America Ferrera, Kali Uchis, and Emeraude Toubia on a list of 100 influential Latinas shaping our world; and she currently serves on the Advisory Council for Support Latino Business, just to name a few of her accomplishments.

As the daughter of immigrant parents born in Honduras and Mexico, Xio knows firsthand the uphill battle many immigrants endure to gain the American dream. “My parents worked hard and were fortunate to be able to apply their entrepreneurial skills towards making a living,” said Xio. She grew up in low-income areas and became a single parent at a young age. But she also became a first-generation college student who hustled through school, being pushed by the example of her immigrant parents, who heavily touted the importance of working hard. “I take from these experiences and lean on them in my everyday work,” said Xio. She continues, “While some may describe them as barriers, they created opportunity and promise to me.” 

Indeed, many small businesses–especially those owned by people of color, women, and immigrants–encounter multiple obstacles to small business ownership due to entrenched discriminatory policies and practices exacerbated by the COVID-19 pandemic. Despite the daunting consequences of the pandemic, Xio has always searched for the positives. She has been excited to witness the recent surge in new business formation among the Latino community and the pursuit of independent enterprises due to entrepreneurs seeking new opportunities to combat layoffs and cutbacks. “Entrepreneurship is a proven pathway for Americans from all walks of life to build an income, independence, and financial security for themselves, their families, and their employees. This path to finding independence has become even more essential for people in under-served communities who have been shunned by traditional access to capital opportunities.” 

Alongside the organization’s small business engagement team and other leadership, Xio works collaboratively to strengthen relationships with policymakers, small business owners, and organizations nationwide to amplify an equity lens in the small business ecosystem. She understands the power of community-based organizations and the strength of knowledge. Although she has worked with various small business owners and small business organizations across the country, her deep-seated work in California has given her a unique perspective on the true needs of Latino and Black small business owners who have faced systemic barriers to ownership. She has described these challenges as a “broken infrastructure that promotes chronic job loss, income instability, and a continuous cycle of poverty.”  

Ahead of National Hispanic Heritage Month, Xio is once again helping to lead innovative thinking and working to expand access to capital for under-resourced communities. Presented by Small Business Majority and powered by Support Latino Business, Xio will helm the 2023 #SupportSmallBiz Grant that opens on September 14 and will award four grant prizes totaling $2,500 each to eligible small businesses. This grant is a fantastic opportunity for Hispanic-owned small businesses to access the capital they need to grow and expand their businesses. 

Additionally, starting in September, Xio will take on more opportunities to fix the broken small business lending infrastructure by supporting a new partnership with Small Business Majority’s Venturize.org and Community Reinvestment Fund, USA (CRF) to expand a network of responsible small business lending partners and assistance providers to support entrepreneurs nationwide. “Inequalities in the small business ecosystem have always existed, even before the COVID-19 pandemic. The pandemic only exacerbated the barriers that have always been present and created even greater vulnerabilities for entrepreneurs, especially in the lending industry. Small business owners of color are huge contributors to our economy, and we want to be certain they have the tools, resources, and capital they need to thrive. I’m excited to help build transparency in this space and create sustainable generational wealth through entrepreneurship,” said Xio. 

Join our mailing list to learn more about Small Business Majority and Xio’s work to support small businesses. Find free, unbiased education and resources, including how to apply for the #SupportSmallBiz Grant, by visiting: Venturize.org

The Inland Empire Business Journal (IEBJ) is the official business news publication of Southern California’s Inland Empire region - covering San Bernardino & Riverside Counties.

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People On The Move

CB&T Welcomes Darren Delle Donne to its Premier Wealth Banking Team in Rancho Cucamonga 

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PEOPLE ON THE MOVE

Darren Delle Donne has joined California Bank & Trust in Rancho Cucamonga as Vice President, Relationship Manager. With 15+ years in wealth management, he brings expertise in financial planning, client advisory and small business consulting. He’ll help clients identify financial gaps and connect them with long-term solutions. You can contact Darren by phone at (669) 669-1927 or by email at Darren.DelleDonne@calbt.com

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People On The Move

Phenix Technology Named National Recipient of W.O. Lawton Business Leadership Award

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Riverside-Based Phenix Technology Recognized Nationally for Inclusive Workforce Innovation and Transformative Community Impact

A California-based fire helmet manufacturer was honored for workforce  innovation and commitment to inclusive economic growth at National Association of Workforce Boards (NAWB) Forum 2025. 

Phenix Technology, Inc., a leading manufacturer of firefighter safety helmets, has been awarded the  prestigious 2025 W.O. Lawton Business Leadership Award by the NAWB. Selected as the national  recipient by a panel representing more than 590 workforce development boards across the United States,  Phenix was recognized for its outstanding leadership, community partnerships and innovative approach  to workforce development. 

Based in Riverside, California, Phenix Technology is internationally known for producing high-quality,  American-made helmets used by first responders worldwide. Beyond its products, the company has  distinguished itself through its deep commitment to fostering an inclusive and sustainable workforce. Central to this commitment is the Opportunity for All program — Phenix’s signature workforce  development initiative designed to empower individuals with disabilities and others facing barriers to  employment. Originally launched as a pilot, the program is now carried forward by Phenix’s nonprofit  arm, Phenix Gateway. 

“While we take tremendous pride in the products we make, we also believe we have a mission to create  a better world through developing opportunities,” said Angel Sanchez, CEO of Phenix Technology.  “Opportunity for All has helped prove that individuals who have historically been excluded from the  workforce don’t just contribute — they elevate organizations. We are honored to receive this national  award and grateful to the partners who have helped us make this vision a reality.” 

Phenix Technology’s success has been fueled by its close partnership with the Riverside County  Workforce Development Board and other regional collaborators. Together, they have expanded access  to meaningful, long-term employment for individuals who might otherwise be left behind. Today, more  than 30% of Phenix’s workforce is neurodiverse, with many others coming from traditionally  underserved backgrounds.

The W.O. Lawton Business Leadership Award is presented annually to one business that demonstrates  transformative leadership in workforce development and community impact. Phenix Technology now  joins a select group of past recipients who have helped redefine how businesses can play a leading role  in building vibrant, inclusive local economies. Founded in Riverside, California, Phenix Technology, Inc. is a family-owned, global manufacturer of  high-quality safety helmets for firefighters and first responders. For over five decades, Phenix has been  committed to protecting those who protect us and to creating opportunity through inclusive, community focused workforce development. Learn more at www.phenixfirehelmets.com.

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People On The Move

Spectrum Names Cable Veteran Wally Bakare West Regional Vice President of Field Operations

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Spectrum announced Wally Bakare is the new Regional Vice President of Field Operations for the company’s West Region, which comprises the company’s cable systems serving customers in Southern California, Hawaii and Arizona. Mr. Bakare succeeds and will report to Shannon Atkinson, who was recently promoted to Senior Vice President, Field Operations, overseeing multiple regions for the company. In this role, Mr. Bakare returns to Southern California and will be based in El Segundo.

As Regional Vice President of Field Operations, he leads the 4,000-member West Field Operations workforce, including the field technicians who perform installation and service calls in homes and small and medium-sized businesses. His organization is also responsible for the monitoring, maintenance, construction and upgrade of local broadband networks, including the company’s network evolution, which will bring symmetrical and multi-gigabit speeds to Spectrum’s entire 41-state service area, as well as network expansion.

“Wally’s more than 25-year career in the industry is highlighted by his focus on organizational performance across all areas of Field Operations,” said Ms. Atkinson. “He has a unique ability to diagnose operational gaps and develop strategic and tactical plans that will improve performance and enhance the experience for millions of Spectrum customers across Southern California, Hawaii and Arizona.”

Since August 2021, Mr. Bakare has served as Regional Vice President of Field Operations for the company’s Northwest Region, which includes the company’s operations in Colorado, Idaho, Montana, Nevada, Oregon, Washington and Wyoming, as well as Central and Northern California. He earlier spent five years in the West Region as Area Vice President for the SoCal Central management area, serving communities in Los Angeles and Orange County.

Mr. Bakare began his career in the industry in 1996 with Nextel Communications and later spent seven years at Comcast in a variety of broadband and telephony leadership roles, before joining Time Warner Cable in 2006. While at Time Warner Cable, he held a series of telephony and operations leadership positions in Southern California and Ohio before moving to Charter in 2014 as Area Vice President for its California management area.

Mr. Bakare holds a master’s degree in Telecommunications Management from the University of Maryland University College and is a graduate of Harvard University’s Cable Executive Management Program.

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