Business
City of San Bernardino Planning for the Revitalization of Its Downtown
The City of San Bernardino has proposed a set of initiatives, programs, and investments intended to revitalize its downtown area.
“When we transform our downtown, we transform San Bernardino.” said Interim City Manager Charles McNeely. “And that time is now.”
The Mayor and City Council were given a preview on June 30 of the initiatives planned to revitalize downtown. In the coming months, the City Council will be asked to approve many of the specific steps.
“Downtown San Bernardino is already a huge economic driver for our City,” added McNeely. “It has the potential to bring many more jobs, much more housing, and significantly more economic activity than there currently is.”
The downtown area accounts for only 1.4 percent of the city’s population, but accounts for 19 percent of the city’s jobs.
“To build upon the opportunities in downtown San Bernardino, the City has assembled a set of proposals that will take advantage of San Bernardino’s strengths,” said Economic Development Manager Amanda Hernandez. “Some are best practices; some are specific to San Bernardino. Collectively, they will make a tremendous impact.”
Among the proposals are:
- Partnering with the Cal State San Bernardino Inland Empire Center for Entrepreneurship (IECE) to create an Entrepreneurial Resource Center to offer programs and counseling to existing and startup businesses. Since its inception, IECE has counseled and trained nearly 150,000 existing and aspiring entrepreneurs, small business owners, and students.
- Evaluating the feasibility of using Court Street between D and E Streets as a pedestrian corridor to hold farmers markets, arts, culture, and food fairs, and other special events.
- Partnering with downtown businesses and property owners to create a downtown property and business improvement district (PBID).
- Working with Cal State, San Bernardino to develop a downtown satellite campus for select programs.
- Authorizing the San Bernardino Police Department to hire additional officers to create a permanent downtown quality of life team to address safety issues specific to the downtown area. This would build upon a successful pilot project launched earlier this year downtown.
- Working to revitalize City-owned property, including the Regal Cinema Plaza, the Convention Center, San Manuel Stadium – home of the 66ers, E Street retail sites, and the former Woolworth Building.
- Conducting a preliminary Engineering and Space Study Plan to determine the next steps for San Bernardino’s City Hall.
- Starting a $2.5 million renovation to the historic California Theater.
- Adding additional economic development staff to focus on the attraction, retention, and expansion of businesses, housing, and employment.
- Contracting with a real estate brokerage firm to market city-owned property.
- Developing an economic development action plan to build upon recent planning efforts such as the downtown specific plan and investment playbook.
- Launching a façade improvement program to enhance and upgrade building exteriors along key commercial corridors.
- Developing a revolving loan program to provide emergency and ongoing financing to small businesses.
- Exploring the creation of additional downtown special events to build upon the success of the Miracle on Court Street, Route 66 Rendezvous, Arts Fest, and Vegan Fest.
Some steps to revitalize downtown San Bernardino are already underway. In recent months, the City has:
- Created a $3 million small business and non-profit grant program. The program, in partnership with the Small Business Development Center, awards grants between $10,000 and $35,000 to qualifying small businesses and non-profits who receive training on how to sustain and grow their business. A second round of funding will be available in the coming months.
- Began a proactive review of downtown properties to ensure that owners maintain the physical appearance and condition of their properties. This is a result of recent Council actions to expand the size of the Code Enforcement department.
- Investing $9 million into the refurbishment of Seccombe Lake Park. Conceptual plans were presented to the City Council on July 19.
“We are already seeing increased investment in downtown San Bernardino,” added Hernandez. “Entrepreneurs, investors recognize that the transformation is underway.”
- Last year, the San Bernardino County Board of Supervisors voted to consolidate and expand its footprint in downtown San Bernardino with the creation of a 307,000 square foot government center. This project will bring more employees to downtown San Bernardino and create additional demand for downtown business and housing options.
- Several new restaurants are under construction on 5th street. This includes a second downtown Starbucks location, a Del Taco, and a Chipotle. In addition, the Planning Commission recently approved the expansion of the In-N-Out Burger and the construction of a Sonic restaurant.
- Investors recently purchased the historic Heritage Building on Court Street with the intention of renovating the building and opening a new restaurant.
- The owners of 330 D Street where Chase Bank is located recently created the shared workspace Studio D. Among its tenants are the Inland Empire Regional Chamber of Commerce and Music Changing Lives.
One of the biggest economic opportunities remains the 42-acre Carousel Mall property. Currently, the mall is being demolished, with planning underway to build the infrastructure needed to re-develop the property. Ultimately, the City will seek a private partner to develop the site with new housing and commercial development.
Business
Ontario Set to Open Newest Play Street Museum Location
A children’s museum and indoor play area that lets imaginations wander open soon to local community
Play Street Museum, an interactive children’s museum and indoor play area purposefully designed to encourage a young child’s sense of independence, exploration, and creativity, will be opening its newest franchise location in the coming weeks in Ontario, California. Locally owned by Teresa and Sergio Carreras, the coming location marks a key milestone in an expanding franchise program, with its first location in California.
“We’re thrilled to bring the newest Play Street Museum to Ontario for our local community to enjoy,” shared Teresa and Sergio Carreras. “After visiting Play Street Museum with our grandchildren, we knew we had to bring a location to California, and we’re excited to share it with the community and hope it serves Inland Empire families in big ways.”
“We’re proud empty nesters and even prouder grandparents of five wonderful grandchildren. Becoming grandparents has been one of the greatest joys of our lives. This season of life has given us the opportunity to slow down and truly savor the wonder of childhood again,” continued Carreras. “We look forward to welcoming local families, schools, and community groups to experience everything the new Play Street Museum has to offer.”
Teresa and Sergio Carreras believe children learn best when they’re having fun and can touch, build, pretend, and explore. Every exhibit at Play Street Museum Ontario is designed to spark curiosity, creativity and confidence. Whether children are running a pretend grocery store, experimenting with simple science, creating art, or climbing into imaginative worlds, children are learning skills that will stay with them for a lifetime. “This space is not just for kids. It’s for grandparents who cherish story time in a cozy corner. For parents who light up watching their child try something new. For caregivers who treasure the laughter and togetherness of play,” shared Carreras.
Play Street Museum offers an expansive, rotating curriculum at each location specifically designed for children under nine years of age. Everyday and every week is different at Play Street Museum, providing motivation and justification
for a scheduled time in families’ busy calendars. Play Street Museum Ontario also offers one-of-a-kind birthday parties, complete with comprehensive themes and options for parents from “Do-It-Yourself” to “Sit Back & Relax”, in addition to special events and activities during evenings and weekends.
In Scientific American’s article, “The Need for Pretend Play in Child Development”, Yale professor Dr. Scott Barry Kaufman summarized the last 75 years of research by declaring imaginative play as a “vital component to the normal development of a child.” By narrowing the focus of Play Street Museum and its indoor play areas to the interests and imaginations of children eight and under, young explorers discover educational exhibits and activities in a world specifically crafted just for them. The deliberate and manageable scale enables children to self-navigate throughout the children’s museum and indoor play area to engage deeply in activities about which they are most interested and passionate. This freedom reinforces independence in the child and also has the benefit of creating a more relaxed and accommodating museum experience for the caregiver.
“Play Street Museum is thrilled to welcome and open the Ontario location soon with our incredible partners, Teresa and Sergio Carreras. As parents and grandparents, they understand the powerful impact of play and intentionally sought to bring its benefits to this part of the Ontario area. They’ve taken their passion for children, education, and play and applied it to building a dynamic, local business that will support the health and well-being of their own community,” commented Play Street Museum Founder and CEO, Courtney Muccio.
Located at 910 North Haven Avenue, Suite 150, the new Ontario location makes the extensive, and well researched benefits of play easily accessible to the local community. The museum’s team of highly knowledgeable associates can provide guidance on additional opportunities to expand the play and learning, either on site or at home, from corresponding activity kits, to pottery, to slime kits, to sensory kits. Customers can also book their play time in advance in addition to schedule birthday parties or private events.
Families and customers can visit
https://www.ontario.playstreetmuseum.com/ to book playtime, birthday parties, field trips, and to check out special events.
Business
Sweet Success: The Inland Empire Regional Chamber of Commerce Teams with The Freaky Cookie to Elevate Local WBENC-Certified Business
How The Freaky Cookie Grew with Chamber Support: A WBENC Success Story in the Inland Empire
At the Inland Empire Regional Chamber of Commerce (IERCC), we pride ourselves on championing business growth and recognizing the powerful stories of our members. One standout example is Sheila Cavalier, founder of The Freaky Cookie—a fun and rebellious cookie catering company she launched in 2018 alongside her son, Marcus.

What began as a direct-to-consumer venture has grown into a business-to-business powerhouse, fueled by innovation, strategy, and strong community ties. The Freaky Cookie specializes in custom-labeled, individually wrapped cookies for corporate gifts, bulk orders, and special events. Their nostalgic family recipe, dating back over 90 years, delivers both flavor and flair. As Cavalier puts it, “There’s never not a need for a large amount of cookies.”
Recognizing a unique market opportunity during the pandemic, Sheila pivoted the business model to focus on custom-branded cookies—meeting the surge in demand for individually packaged baked goods that also serve as creative marketing tools. “Corporations were tired of traditional marketing,” she recalls. “Our custom-labeled cookies became a fun, fresh alternative.”
In 2022, Sheila connected with IERCC President Edward Ornelas Jr. during the Multi-Chamber Mixer at Ontario International Airport. That meeting led to The Freaky Cookie joining IERCC, which soon opened doors to strategic partnerships and increased visibility. Through the chamber’s vast network and advocacy, Sheila has built relationships with organizations such as Bank of America, Fifth Third Bank, Top Golf, and Southwest Airlines, which featured The Freaky Cookie in their 50th Anniversary celebration at ONT.
“The IERCC has been a warm and welcoming space,” Cavalier said. “Having the chamber validate our business really means something. It’s helped us get our foot in the door with so many great companies.”
The impact has been tangible. With increased revenue and expanded operations, The Freaky Cookie is no longer just a clever name—it’s a growing force in regional commerce. As Sheila puts it, her goal now is simple but powerful: “Deliver smiles.”
Business
Fire Helmet Manufacturer Helps Disabled Community find Employment
Riverside’s Phenix Technology Leads with Inclusion, Empowering the Disabled Community Through Workforce Training and Employer Education
Written by Logan Rosselli, IEBJ Content Contributor
In the heart of Riverside, off of Chicago Avenue, a small, but mighty team has been quietly manufacturing life-saving equipment for firefighters across the world for over 50 years. Phenix Technology Inc. is an internationally recognized fire helmet manufacturer who builds their products from start to finish right here in the Inland Empire. For their great products, they’ve received numerous awards such as the Greater Riverside Chamber of Commerce’s 2025 Innovator of the Year, a 2016 “E” for Exports award from the U.S. Department of Commerce, a finalist position in the “Coolest Thing Made in California” competition and more. However, their most recent accolade doesn’t involve their products at all.
In 2024, Phenix founded the ground breaking “Opportunity for All” program to provide disabled community members with the opportunity to access career education, hands-on experience and employment opportunities through an 11 week training cohort. In this program, neurodivergent individuals wanting to find stable employment learn about standard hiring practices, writing a resume, effective interviewing and professional attire while getting on-the-job training with a partnered employer in the community. It has helped dozens of disabled community members to find a new sense of independence and achieve their full potential while helping local employers find dependable employees who bring a unique perspective to the workplace.
It’s for this program that the National Association of Workforce Development Boards (NAWB), a representative of over 570 workforce development boards across the United States, honored Phenix with the prestigious W.O. Lawton Business Leadership Award in late March.
“While we take tremendous pride in the products we make, we also believe we have a mission to create a better world through developing opportunities,” said Angel Sanchez, CEO of Phenix Technology in a statement released in early April. “Opportunity for All has helped prove that individuals who have historically been excluded from the workforce don’t just contribute — they elevate organizations. We are honored to receive this national award and grateful to the partners who have helped us make this vision a reality.”

CEO Angel Sanchez Jr. accepts the NAWB Award
Though “Opportunity for All” is certainly the cornerstone program for the company, Phenix’s leadership team was not satisfied to leave their mission there. Thus, in 2024, the company founded its nonprofit arm, Phenix Gateway to offer more programs and advocacy to the community. Through Phenix Gateway, the company offers workforce development workshops for individuals who don’t need the full scale of the “Opportunity for All” program, but want to improve a specific skill like resume writing or workplace social skills.
However, Phenix knows that preparing disabled people for the workforce is only one end of the equation; the workforce also has to be prepared to accept the unique skills, perspectives and challenges of the disabled community. For this reason, Phenix Gateway offers employer training workshops as well as educational materials available to businesses and the community. Training programs cover a lot of ground, ranging from assistance with optimizing interviews for people with neurodevelopmental disorders to creating sensory-friendly environments in the workplace.
In Riverside, these programs have had a huge impact on the local community. As of March 2025, Phenix’s Opportunity for All program has had over two dozen participants and 44% found stable employment through or after the program. Their one-off workforce development workshops have seen over 200 participants learn new skills and help them find employment and the nonprofit currently partners with close to 90 businesses to assist them in their endeavor to create a more inclusive workforce.

Phenix Gateway staff helps a program participant with his skills
For businesses or community members interested in learning how they can support or participate in these programs, Phenix encourages them to reach out by email to info@phenixgateway.org and to attend their First Annual Gala: Rising Together, A Phenix Gateway Celebration, on Thursday, May 15th. Tickets for this event are available at phenixgateway.org.
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