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Juice It Up! Proudly Opens First Calimesa Location



Leading Smoothie & Superfruit Bowl Chain Continues Growing in California’s Booming Inland Empire

Juice It Up!, one of the nation’s leading handcrafted smoothie and superfruit bowl chains, is excited to announce that its new Calimesa, California, location is now open for business. Featuring the brand’s fresh and aesthetically appealing store design that includes striking architecture and a welcoming environment, the new store is owned by first-time franchisee Zoey Zahir, who expects to expand the Juice It Up! footprint with future stores throughout Riverside County and beyond. Located at The Marketplace at Calimesa, Juice It Up! is now serving its full menu of deliciously flavorful and nutritiously functional fresh-squeezed raw juices, blended-to-order smoothies, nutrient-rich açaí and superfruit bowls to Calimesa locals and visitors.

“As a frequent Juice It Up! customer, I was always impressed by the brand’s commitment to providing tasty and nutritional offerings that cater to all tastebuds, and as a proud small business owner and Calimesa local, I’m eager to help extend that commitment to this thriving community,” said Zahir. “We are thrilled to announce our opening, excited to help stimulate local economic growth and prosperity, looking forward to deepening our community involvement, and ready to welcome the community to our first location and have everyone enjoy the same products that we have fallen in love with.”

As the demand for fresh, healthy and convenient menu options like those served by Juice It Up! continues to grow in the Western United States, Juice It Up! continues to attract franchise partners that are seeing value in a franchise opportunity that offers relatively lower costs of development, attractive and simplified food costs, and a lighter labor model compared to many other franchised restaurants, especially in new, untapped markets. Juice It Up! invites qualified franchisees to explore how they can benefit from partnering with a thriving brand in the popular smoothie, bowl and juice segment.


Robust same store sales and AUV growth, including a record-setting three-year period from 2019 to 2022, experienced leadership and world class franchise support have become Juice It Up! hallmarks, complementing the brand’s reputation as an innovator of lesser known superfruits and functional food science. For nearly three decades, the brand has made guest health and wellness a priority. Juice It Up! has emerged as a formidable player in the smoothie sector and is well-known for class-leading menu and product innovation, including a wealth of options like its popular classic smoothies, bowls packed with superfruits, and fiber-rich plant-based smoothies.

Juice It Up!’s new Calimesa store is located at 1008 Cherry Valley Blvd, Suite #110, and can be reached at (909) 795-6800. The location is open Sunday through Thursday from 7:00 a.m. to 9:00 p.m. and Friday through Saturday from 7:00 a.m. to 10:00 p.m. For more information about Juice It Up!, including the full menu with nutritional values, or to learn more about franchising with Juice It Up!, visit

  • Juice It Up 2021

  • Juice It Up! 2020

  • Juice It Up!, Ryan Tanaka 2020

  • Juice It Up!, Ryan Tanaka 2020

The Inland Empire Business Journal (IEBJ) is the official business news publication of Southern California’s Inland Empire region - covering San Bernardino & Riverside Counties.

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Minority Business Owner & Alumna Receives Regional SBA Award



Southern California Entrepreneur and Community Champion Anita Ron Recognized for Determination, Contributions

University of La Verne (ULV) alumna Anita Ron ‘88 has received the 2024 U.S. Small Business Administration Los Angeles District Small Business Person of the Year Award, which recognizes entrepreneurs who demonstrate exceptional leadership and create sustainable, thriving businesses in their communities.

Ron is the owner of BriteWorks, Inc., a boutique cleaning service she started in 1996 and grew from only three vacuums and $700 after being laid off. At the time, she was also raising two young children. Today, the Covina-based business includes about 200 associates, providing commercial and janitorial services throughout the US, including for high-profile events like the Super Bowl (2022-24). It also boasts a community service footprint throughout the region. 

The passionate businesswoman credits her training in journalism at ULV to helping her inquire about and bid for jobs, pivot when needed, handle deadline pressures, and meet client expectations. Instead of finding stories, Ron says she uses her skills to find the next client.   

“It takes a lot of sweat equity. Failure is never an option, and this continues to be a driving factor as I empower my team to become leaders in their communities,” said Anita Ron, who weaves ULV values – diversity, service, lifelong learning, and ethical reasoning – into the workplace. “I am honored and so grateful to be in an organization where we all are truly making an impact.”

Annually, BriteWorks adopts a couple of inner-city schools to donate funds for education. Every employee is also challenged to take on their own service projects to share with the team. Past projects have included food kitchens, fundraising for medical equipment for the needy and volunteering at local churches. They also provide tours and mentorship for students in the ULV international business program. 

The SBA award represents a business that has used at least one SBA program/service and demonstrates a number of characteristics including growth in employees and revenue, resiliency, “staying  power” and contributions to the community.

“She exemplifies business success and is a wonderful role model for aspiring entrepreneurs.  She created a business out of necessity, but her dedication, passion, resiliency and determination made BriteWorks a success,” said Julie Clowes, SBA Los Angeles director. “Anita maximizes opportunities, takes advantage of resources, mentors other business owners and gives back to her community.  We are honored to present her with this award.”

The SBA award is among the latest honors and distinctions Ron has earned for her leadership and contributions in the industry. Last month, she also received the Diversity Professionals Magazine Women of Excellence award. She has received recognitions from elected officials, regional and state Hispanic chambers of commerce, the Latin Business Association, and several publications including the Los Angeles Business Journal and Latina Style Magazine. 

She is currently a member of the ULV College of Business advisory board and vice president of the board of directors for the National Latina Business Women Association Inland Empire Institute, a regional nonprofit organization with the purpose of strengthening the success of Latina entrepreneurs in the Inland Southern California region. She is always looking for opportunities to network and make communities stronger.

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Webb Investments acquires Silver Creek Industries, an industry leader in modular construction for schools



Webb Investments today announced the launch of a new company, Silver Creek Modular, after acquiring the assets of Silver Creek Industries, a highly respected modular construction company known for bringing innovative, sustainable and cost-effective solutions to the education industry. 

Silver Creek Industries’ existing business, including its employees and its Perris, Calif., manufacturing facility, will remain with the new company, with Webb providing the investment capital, resources and expertise to enhance Silver Creek’s presence in the modular construction marketplace.

The acquisition closed in June of 2023, following Silver Creek Industries’ Chapter 11 filing in the Central Bankruptcy Court of California.

“We are thrilled to have the opportunity to bring Silver Creek into our family business, and look forward to building on our shared commitment to improving educational opportunities within communities across our region,” said Kiana Webb, CEO of Webb Family Enterprises. “This acquisition aligns with our strategy to invest in established firms that can help us drive community revitalization and inclusive growth, while improving quality of life and increasing economic output.”

Silver Creek Industries was founded in 2004 and has completed more than 1,000 projects in the education, commercial, medical, military, government and multi-family housing markets. More recently, the company’s focus has been on providing high-quality, sustainable modular buildings for schools and educational institutions. Silver Creek Industries is well known for delivering projects on time and on budget, with minimal disruption to school and the community. 

Webb Investments is a privately held, family-owned company focusing on creating a community development ecosystem that drives inclusive, organic growth and transforms the areas they serve. 

For more information on Webb Investments, please visit

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Colton Resident Receives Free College Tuition and Books Through Walmart’s Education Program



By Saul Martinez, Contributing Writer for IEBJ


This year marks the five-year anniversary of Walmart’s Live Better U (LBU) education program. Over the past five years, the company has saved associates across the country nearly half a billion in education costs, reflecting the company’s commitment to creating a path for everyone to learn and grow. In California, we’ve seen 5,620 Walmart and Sam’s Club associates participate in Live Better U over the past five years.

One such success story is Robert Gay, who lives in Colton, CA, and earned his college degree – fully paid for by Walmart. Robert was stuck in a stagnant position at his previous company, hindered by the absence of a degree that prevented him from advancing further. However, upon discovering the Live Better U benefits offered by Walmart, he decided to take a leap of faith and join their team with the intention of completing his degree. After successfully graduating with a bachelor’s degree in October 2020, he now takes immense pride in his accomplishment of accepting a promotion to associate general manager. Throughout his journey, Robert received overwhelming support from his local team, who not only empathized with his workload challenges but also aided when needed.

Most individuals typically encounter Walmart through its retail outlets. The Inland Empire Business Journal had the opportunity to explore a consolidation center of Walmart situated in Colton, California. Our visit left us deeply impressed by the remarkable cleanliness and impeccable condition of the facility, almost reminiscent of a high-end showroom.

While on the tour, we observed the diligent measures taken by the leadership to maintain employee motivation and awareness regarding the daily, weekly, and monthly performance Key Performance Indicators (KPIs) of the facility. These KPIs were prominently displayed on digital monitors throughout the premises. The Colton leadership created a mascot and call their team the Colton Eagles.

We found ourselves deeply impressed by this aspect of Walmart, which is often hidden from public view. Walmart unquestionably stands out as a company that not only offers excellent career opportunities but also boasts a remarkable 100% tuition reimbursement program. If you are seeking a career in the Inland Empire, this proves to be an exceptional workplace choice.

Whether someone is chasing their first job or the opportunity that will define their career, Walmart is committed to creating pathways of opportunity for everyone.  

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