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West Coast Customs Experience to Customize On-Site at Richmond Raceway



NASCAR partners with global brand to create street-legal Toyota Camry TRD during summer race weekend, July 29-30

A company that creates impeccably customized cars will create an impeccably customized Toyota Camry TRD at Richmond Raceway. Even better, fans can watch it being built before their very eyes July 29-30.

Today, NASCAR announced it is partnering with West Coast Customs to bring its West Coast Customs Experience to Richmond Raceway for its summer weekend of racing. The Experience, located in the Richmond Raceway midway, will provide fans with an opportunity to see world-renowned customizer Ryan Friedlinghaus and his team create a street-legal version of a NASCAR Next Gen car.

Tyler Reddick, driver of the No. 45 Toyota Camry TRD for 23XI Racing will also be assisting the West Coast Customs team on the project. Reddick, a four-time winner in the NASCAR Cup Series, is an active car enthusiast off the track and will provide his unique perspective during the project to ensure the custom Toyota Camry TRD is as close to the NASCAR Next Gen car as possible.

Upon completion, this hot rod will go on display at other NASCAR events before ultimately being auctioned to raise funds for The NASCAR Foundation.

“This amazing concept brings the NASCAR Next Gen car to life in a way that resonates with our fans and community,” said Richmond Raceway President Lori Collier Waran. “West Coast Customs has built its global brand by reimagining what is possible, and I can’t wait to watch their creativity unfold at Richmond Raceway.”

“This is such a cool opportunity to be a part of and I’m looking forward to working with Ryan and the West Coast Customs team on this project,” Reddick said. “I’ve always loved working on cars and have been a fan of their customizations, so working with Ryan and his team to create a one-of-a-kind Toyota is going to be fun.”

Friedlinghaus transformed a $5000 loan from his grandfather in 1993 into a global multimedia juggernaut known as West Coast Customs. He opened a modest shop in Orange County, California, working on mini-trucks and soon outgrew the space moving to a larger facility in Inglewood.

In March of 2004, Friedlinghaus’ clientele and notoriety skyrocketed when “Pimp My Ride” became a smash hit on MTV. Over the decades he has continued growing his brand across various media platforms, while delivering eye-catching custom vehicles for pro athletes, celebrities, Fortune 100 companies and International Royalty.

Although West Coast Customs currently resides in a 60,000 square foot state-of-the-art headquarters in Burbank, California, its focus will be on Richmond Raceway beginning July 29.

“Our work transcends communities and cultures,” Friedlinghaus said. “That’s why our brand is so successful, and we’re incredibly excited to partner with NASCAR to bring the custom car communities and racing communities together in a new and creative way.”

More details on the West Coast Customs Experience at Richmond Raceway will be released in the coming weeks. Fans are encouraged to visit for the latest information and secure their tickets for the 2023 season, which begins tomorrow!

The Inland Empire Business Journal (IEBJ) is the official business news publication of Southern California’s Inland Empire region - covering San Bernardino & Riverside Counties.

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By Press Release

Stater Bros. Charities and Reyes Coca-Cola Bottling Give Back to Military Families



Stater Bros. Charities, the philanthropic arm of Stater Bros. Markets, partnered with Reyes Coca-Cola Bottling again this year for their Give Back program during National Military Appreciation Month. The program ran for the entire month of May, during which Reyes Coca-Cola Bottling committed to donating $0.25 per eligible product purchased to the Bob Hope USO. Reyes Coca-Cola Bottling donated $15,000, and Stater Bros. Charities matched their donation for a total contribution of $30,000.

A check presentation occurred during a K-EARTH 101 radiothon benefiting the Bob Hope USO. The radiothon took place at the Bob Hope USO at LAX (Los Angeles International Airport) on June 29, 2023, where Stater Bros. Charities and Reyes Coca-Cola Bottling presented Bob Hope USO with a $30,000 check.

Bob Hope USO’s mission is to strengthen America’s military service members by keeping them connected to family, home and country, throughout their service to the nation. The Give Back program is a unique opportunity to show gratitude and support to the brave men and women who risk their lives for our freedoms and to care for their families while they are away from home on deployment.

“Stater Bros. Markets has a long history of supporting veterans, service members, and their families,” said Danielle Oehlman, Director, Stater Bros. Charities. “We are so pleased to partner with our friends at Reyes Coca-Cola Bottling and the USO to give back to those who have given so much for us.”

Lorin Stewart, President, USO West Region, said, “We are deeply grateful to Stater Bros. Charities and Reyes Coca-Cola Bottling for being sustaining partners of the USO. The Give Back program embodies the essence of the USO mission by enabling the community at large to come together to support and give thanks to our armed forces and their brave military families in an impactful way.”

Funds will support the Bob Hope USO and USO San Diego Center operations, including programs and services that strengthen the social, mental, physical, and emotional well-being of local military service members, their families, and their communities.

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By Press Release

BDK Logistics Intelligence Fully Leases 114,190 SF Industrial Facility in Corona, CA



Cushman & Wakefield represents landlord in lease in SoCal’s Inland Empire

Cushman & Wakefield announced that BDK Logistics Intelligence, Inc. has signed a lease for an entire 114,190-square-foot industrial facility at 1161 Olympic Drive in Corona, California. Situated in Southern California’s renowned Inland Empire, the building is owned by Monterey Rancho Mirage, LLC, which was represented by Brett Lockwood and Rick Ellison of Cushman & Wakefield in the transaction.

“We are pleased to welcome BDK to the property as a quality industrial tenant that is expanding its presence in the market, which it also currently occupies multiple warehouse facilities,” said Director Brett Lockwood. “Our client was instrumental in helping this deal transact as there were many variables that needed to be navigated which led to this lease coming together quickly and successfully.”

1161 Olympic Drive is a quality freestanding building situated on ±4.8 acres and features 20 dock high loading doors. The property is conveniently located off Interstate 15 near the confluence of SR 91 and is proximate to the extensive freeway network traversing the entire Greater Los Angeles region and into other major markets in and out of state.

According to Cushman & Wakefield’s latest Q2-2023 quarterly report, the Inland Empire industrial market posted an overall vacancy of 3.4% and has recorded more than 2.7 million square feet of positive net absorption through the first half of 2023.

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Bizz Buzz

Hernandez resigns as County CEO; Snoke will continue filling in pending Board action



Leonard X. Hernandez resigned from the post of County Chief Executive Officer effective today. County Chief Operating Officer Luther Snoke has been filling in for Hernandez while Hernandez has been on leave and will continue to do so. The Board of Supervisors will act to appoint an interim or permanent CEO shortly.

“The Board of Supervisors appreciates the service Leonard provided to the public and the County organization, especially as we navigated our way through the pandemic and other very difficult challenges,” said Board of Supervisors Chair Dawn Rowe.

Hernandez provided the following statement:

“It has been an extreme privilege to serve as the Chief Executive Officer of San Bernardino County. I am thankful to the Board of Supervisors for their leadership and the hard-working men and women who do amazing work every day. Due to an urgent family health issue that requires my immediate and undivided attention, I have informed the Board of my resignation. Under the strong leadership of the Board of Supervisors and the County’s executive team, the County will continue doing great things for the residents of San Bernardino County.”

“The Board of Supervisors is committed to a seamless transition in staff leadership with no interruption in County services or impact on County residents or employees,” Rowe said. “Luther has performed well filling in for Leonard and I am confident in his ability to continue serving in this role until the Board takes action.”

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