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Six Creative Ways to Attract Top Talent to Your Company

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Six Creative Ways to Attract Top Talent to Your Company

By Michael Deane — Guest Writer, Inland Empire Business Journal

Things have changed compared to twenty, thirty years ago; these days, candidates are the ones who choose the companies, not the other way around. Finally, businesses are putting the employee at the center of their progress, making sure that everyone is not only well taken care of but also happy to come to work.

If you own a company or are managing it, and you feel a bit stuck in the way you are selecting candidates, this is your chance to step up your game. In this article, we’re suggesting super effective ways to attract top talent to your company and build a long-term relationship that will prove mutually beneficial.

Here’s how to attract the most eager candidates using creative and effective techniques:

Offer a Flexible Work-Life Balance

 Businesses tend to have a prejudice toward “modern” employee requests just because they’re not used to that type of organizing things. However, if you take a step back and look at the big picture, you’d realize that these “modern requests” could actually help your business’ progress. How? If the people working with you are happy, that means more productivity for the projects at hand… that’s how. What is more, changing your business modus from old-school to modern could actually get you a handful of amazing people with a fresh take on business, attracted to your up-to-date business model.

So, next time you are recruiting for open positions, offer flexible work-life balance options. What does that even mean? Here are just a few things to offer (but you can switch it up or tone it down, as needed):

  • Don’t keep employees past 40 hours a week, unless necessary
  • Offer remote work a certain number of days per month
  • Give employees the option to organize their own project schedules
  • Offer flexible working hours
  • Why embracing the modern culture at the workplace matter? Simply because it increases the collective morale and productivity.
  • Offer Referral Incentives

Nothing you haven’t heard before, but it works! By initiating a referral incentive program, you are showing your current employees that you a) trust their judgment b) value their effort in finding a good fit for a position, and want to reward them for it. While we’d like to think it isn’t so, almost everything runs on money and benefits, and people get motivated by it! Thus, the moment you start your referral incentive, expect stellar candidate resumes’ piling up on your desk. In terms of what makes a good referral incentive, you can go with extra money, various types of rewards, extra vacation days, a prime parking spot, etc.

Network at Candidate-Specific Events

Tapping into local communities for the perfect candidate could just be one of the best ways to get fantastic people to work for you. Instead of merely placing a job ad online, send a recruiter from your company to events and meet-ups where professionals you are in search of getting together. This is a very creative and effective way to meet new talent, even those who aren’t actively pursuing a job change.

Host an Open House

Hosting conferences, events, gatherings, and every other type of talent get-together can get you plenty of potential candidates in the same room. Present your company culture, your staff, give them the opportunity to see how things work “behind the curtains”. If you are overwhelmed with work and stuff, hire an event planner to come in and help put things together. It’ll be a blast for both your current employees and potential candidates.

Use Social Media

The best way to find candidates is to look for them where they already spend most of their time – on social media. Although a shift has been made, and plenty of recruiters are looking for talents on social media, not many have adopted this manner of recruiting. In case your firm hasn’t, this is the perfect opportunity to step up your game and extend the search on social media, and not just LinkedIn. Yes, LinkedIn is the best business platform you can use to find good candidates; but you shouldn’t neglect the fact that plenty is happening on Facebook, Twitter, and Instagram as well.

Pay Well

Not exactly a creative way to get people to work for you, but definitely an effective one. Whoever works hard and is dedicated to their calling deserves good work conditions and the right compensation, so it’s up to you to make it happen. Plus, just think of it this way: would you work for the pay you are giving to prospective employees? There you go. The easiest way to attract talented applicants is by offering competitive pay. How to know what salary to give for a particular role? Check out the market to see what each job role gets locally and nationally.

Companies are doing their best to present themselves in the best light to attract amazing talents, and if you are one of them – the advice above will help!

 

Michael Deane is one of the editors of Qeedle, a small business magazine, and a Content Contributor to the Inland Empire Business Journal. When not blogging (or working), he can usually be spotted on the track, doing his laps, or with his nose deep in the latest John Grisham.

 

 

The Inland Empire Business Journal (IEBJ) is the official business news publication of Southern California’s Inland Empire region - covering San Bernardino & Riverside Counties.

Career & Workplace

California Employment Gains Pick Up in the Latest Numbers

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Hollywood Strike Effects: Job Sector That Houses Motion Picture and Sound Recording Sees Largest Decline

California’s labor market grew modestly in the latest numbers, with total nonfarm employment in the state expanding by 23,100 positions in August, according to an analysis released today by Beacon Economics. July’s gains were revised down to 8,900, a 19,000 decrease from the preliminary estimate of 27,900.

“It was a bit of mixed bag during August, with the largest regions in California both gaining and shedding jobs,” said Taner Osman, Research Manager at Beacon Economics. “However, following a couple of slower months, employment gains did pick up, which sets the state up nicely as we enter a seasonally strong part of the year.”

As of August 2023, California has recovered all of the jobs that were lost in March and April 2020 due to the pandemic. There are now 447,600 more people employed in the state compared to February 2020. Total nonfarm employment has grown 2.5% since that time compared to a 2.7% increase nationally. From August 2022 to August 2023, California increased payrolls by 1.9%, trailing the 2.0% increase nationally over the same period.

The state’s unemployment rate remained unchanged at 4.6% in August 2023. California’s unemployment rate is elevated relative to the 3.8% rate in the United States overall. The state is continuing to struggle with its labor supply, which fell by 18,000 in August, a decrease of 0.1% on a month-over-month basis. Since February 2020, the state’s labor force has fallen by 197,500 workers, a 1.0% decline.

Industry Profile  

  • At the industry level, job gains were mixed. The Health Care sector led the way with payrolls expanding by 11,400, an increase of 0.4% on a month-over-month basis. With these gains Health Care payrolls are now 9.0% above their pre-pandemic peak.
  • Government was the next best performing sector, adding 5,200 jobs, a month-over-month increase of 0.2%. With these gains, Government payrolls are now just 1.2%, or 32,500 jobs, below their pre-pandemic peak.
  • Other sectors posting strong gains during the month were Construction (4,700 or 0.5%), Administrative Support (3,800 or 0.3%), Other Services (3,800 or 0.6%), Leisure and Hospitality (2,800 or 0.1%), Education (2,600 or 0.6%), Transportation, Warehousing, and Utilities (1,400 or 0.2%), and Manufacturing (1,300 or 0.1%).
  • Payrolls decreased in only a handful of sectors in August. Information saw the largest declines with payrolls falling by 9,000, a drop of 1.5% on a month-over-month basis. This decline was driven by the ongoing strikes in Motion Picture and Sound Recording, which has shed 15,200 positions over the last year, a 9.0% decline. Other sectors posting declines during the month were Professional, Scientific, and Technical Services
    (-3,800 or -0.3%), Wholesale Trade (-1,100 or -0.2%), and Finance and Insurance (-800 or -0.1%).

Regional Profile

  • Regionally, job gains were led by the San Francisco Bay Area. The East Bay experienced the largest increase, with payrolls expanding by 2,700 (0.2%) positions in August. Santa Rosa (700 or 0.3%), San Rafael (MD) (200 or 0.2%), Vallejo (200 or 0.1%), and Napa (100 or 0.1%) also saw payrolls expand during the month. On the other hand, San Francisco (MD) (-1,200 or -0.1%) and San Jose (-500) experienced payroll declines. Over the past 12 months, the East Bay (2.5%) and Napa (2.5%) saw the fastest job growth in the region, followed by San Francisco (MD) (2.4%), San Rafael (MD) (2.3%), Santa Rosa (2.2%), San Jose (2.0%), and Vallejo (1.8%).
  • In Southern California, Orange County saw the largest increase, where payrolls grew by 7,100 (0.4%) during the month. San Diego (2,800 or 0.2%) and the Inland Empire (2,400 or 0.1%), also saw their payrolls jump. On the other hand, Los Angeles (MD) (-10,300 or -0.2%) and Ventura (-200 or -0.1%) experienced payroll declines during the month. Over the past year, San Diego (2.0%), Orange County (2.0%), and Los Angeles (MD) (2.0%) have enjoyed the fastest job growth in the region, followed by Ventura (1.6%), El Centro (1.2%), and the Inland Empire (0.6%).
  • In the Central Valley, Sacramento experienced the largest monthly increase as payrolls expanded by 2,700 (0.2%) positions in August. Payrolls in Fresno (1,100 or 0.3%), Stockton (800 or 0.3%), Hanford (400 or 0.9%), Redding (300 or 0.4%), Chico (200 or 0.3%), and Yuba (200 or 0.4%) also saw their payrolls jump. On the other hand, Bakersfield (-2,100 or -0.7%), Visalia (-900 or -0.6%), Merced (-500 or -0.7%), and Modesto (-200 or -0.1%) had payrolls fall during the month. Over the past year, Hanford (38%) enjoyed the fastest growth, followed by Yuba (3.7%), Sacramento (2.4%), Redding (2.0%), Fresno (1.9%), Merced (1.8%), Chico (1.7%), Stockton (1.4%), Madera (1.4%), Visalia (1.0%), Bakersfield (0.7%), and Modesto (-1.1%).
  • On California’s Central Coast, Salinas (1,000 or 0.7%) added the largest number of jobs. Santa Cruz (100 or 0.1%) also saw payrolls increase during the month. On the other hand, Santa Barbara (-1,000 or -0.5%) saw payrolls fall during the month. From August 2022 to August 2023, Salinas (4.7%) has added jobs at the fastest rate, followed by San Luis Obispo (3.8%), Santa Barbara (2.9%), and Santa Cruz (2.0%).
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Bizz Buzz

Colton Resident Receives Free College Tuition and Books Through Walmart’s Education Program

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By Saul Martinez, Contributing Writer for IEBJ

#bizzbuzz

This year marks the five-year anniversary of Walmart’s Live Better U (LBU) education program. Over the past five years, the company has saved associates across the country nearly half a billion in education costs, reflecting the company’s commitment to creating a path for everyone to learn and grow. In California, we’ve seen 5,620 Walmart and Sam’s Club associates participate in Live Better U over the past five years.

One such success story is Robert Gay, who lives in Colton, CA, and earned his college degree – fully paid for by Walmart. Robert was stuck in a stagnant position at his previous company, hindered by the absence of a degree that prevented him from advancing further. However, upon discovering the Live Better U benefits offered by Walmart, he decided to take a leap of faith and join their team with the intention of completing his degree. After successfully graduating with a bachelor’s degree in October 2020, he now takes immense pride in his accomplishment of accepting a promotion to associate general manager. Throughout his journey, Robert received overwhelming support from his local team, who not only empathized with his workload challenges but also aided when needed.

Most individuals typically encounter Walmart through its retail outlets. The Inland Empire Business Journal had the opportunity to explore a consolidation center of Walmart situated in Colton, California. Our visit left us deeply impressed by the remarkable cleanliness and impeccable condition of the facility, almost reminiscent of a high-end showroom.

While on the tour, we observed the diligent measures taken by the leadership to maintain employee motivation and awareness regarding the daily, weekly, and monthly performance Key Performance Indicators (KPIs) of the facility. These KPIs were prominently displayed on digital monitors throughout the premises. The Colton leadership created a mascot and call their team the Colton Eagles.

We found ourselves deeply impressed by this aspect of Walmart, which is often hidden from public view. Walmart unquestionably stands out as a company that not only offers excellent career opportunities but also boasts a remarkable 100% tuition reimbursement program. If you are seeking a career in the Inland Empire, this proves to be an exceptional workplace choice.

Whether someone is chasing their first job or the opportunity that will define their career, Walmart is committed to creating pathways of opportunity for everyone.  

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Business

Entertainment Industry Strikes: Job Numbers in Los Angeles Take a Hit

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State Labor Force Bumps Up… Finally

 California’s labor market grew only modestly in June (the latest numbers), with total nonfarm employment in the state expanding by 11,600 positions, according to an analysis released today by Beacon Economics. May’s gains were also revised down to 38,200, a 9,100 decrease from the preliminary estimate of 47,300.

“Job growth has slowed in the state over the past couple of months,” said Taner Osman, Research Manager at Beacon Economics. “This month’s job losses in Los Angeles are also noteworthy, following the strikes that are now occurring in the entertainment industry. As the largest labor market in the state, the strikes, which primarily affect the Los Angeles area, could act as a drag on state employment in the coming months.”

As of June 2023, California has recovered all of the jobs that were lost in March and April 2020, and there are now 417,300 more people employed in California compared to pre-pandemic February 2020. Total nonfarm employment in the state has grown 2.4% over this time compared to a 2.5% increase nationally. Annually, California increased payrolls by 2.2% from June 2022 to June 2023, trailing a 2.5% increase nationally.

California’s unemployment rate increased to 4.6% in June 2023, up 0.1 percentage-points from the previous month, and the state’s unemployment rate remains elevated relative to the 3.6% rate in the United States overall. California’s labor force grew by 13,600 in June, an increase of 0.1% on a month-over-month basis. Since February 2020, the state’s labor force has fallen by 157,300 workers, a 0.8% decline.

Industry Profile  

  • At the industry level, gains were mixed. Leisure and Hospitality led payroll increases in June, expanding by 6,800, a jump of 0.3% on a month-over-month basis. With these gains, Leisure and Hospitality payrolls are now just 0.2%, or 5,100 jobs, below their pre-pandemic peak.
  • Construction was the next best performing sector, adding 6,000 jobs, a month-over-month increase of 0.7%. Construction payrolls are now up 1.0% on a year-over-year basis.
  • Other sectors posting strong gains during the month were Professional, Scientific, and Technical Services (4,900 or 0.3%), Education (4,200 or 1.0%), Health Care (2,800 or 0.1%), Information (900 or 0.2%), and Finance and Insurance (300 or 0.1%).
  • Payrolls decreased in only a handful of sectors in June. Transportation, Warehousing, and Utilities had the largest declines in June, with payrolls falling by 4,500, a decline of 0.5% on a month-over-month basis. Other sectors posting losses during the month were Administrative Support (-4,400 or -0.4%), Retail Trade (-1,700 or -0.1%), Wholesale Trade (-1,400 or -0.2%), and Other Services (-1,100 or -0.2%).

Regional Profile

  • Regionally, job gains were led by the San Francisco Bay Area. San Jose experienced the largest increase, with payrolls expanding by 4,700 (0.4%) positions in June. San Francisco (MD) (3,100 or 0.3%), the East Bay (1,100 or 0.1%), Santa Rosa (300 or 0.1%), and Vallejo (200 or 0.1%) also saw payrolls expand during the month. Over the past 12 months, San Francisco (MD) (3.0%) has experienced the fastest job growth in the region, followed by San Jose (2.9%), Napa (2.8%), the East Bay (2.1%), Vallejo (2.1%), Santa Rosa (2.0%), and San Rafael (MD) (1.6%).
  • In Southern California, San Diego saw the largest increase, where payrolls grew by 5,700 (0.4%) during the month. The Inland Empire (600 or 0.0%) and El Centro (100 or 0.1%) also saw their payrolls jump. On the other hand, Los Angeles (MD) (-3,900 or -0.1%) and Ventura (-1,400 or -.4%) experienced declining payroll during the month. Over the past year, San Diego (3.1%), Orange County (2.4%), and Los Angeles (MD) (2.3%) have enjoyed the fastest job growth in the region, followed by El Centro (2.1%) Ventura (1.7%), and the Inland Empire (0.8%).
  • In the Central Valley, Sacramento experienced the largest monthly increase, as payrolls expanded by 1,100 (0.1%) positions in June. Merced (900 or 1.3%), Bakersfield (300 or 0.1%), Fresno (300 or 0.1%), Stockton (300 or 0.1%), and Madera (200 or 0.5%) also saw their payrolls jump during the month. Over the past year, Hanford (4.1%) has had the fastest growth, followed by Fresno (3.2%), Madera (2.9%), Visalia (2.8%), Sacramento  (2.7%), Yuba (2.6%), Bakersfield (2.1%), Modesto (1.8%), Chico (1.7%), Stockton (1.6%), Merced (1.1%), and Redding (1.0%).
  • On California’s Central Coast, Salinas (500 or 0.3%) added the largest number of jobs. Santa Barbara (200 or 0.1%) also experienced payroll increases during the month. On the other hand, payrolls declined in Santa Cruz (-500 or -0.5%) and San Luis Obispo (-200 or -0.2%). From June 2022 to June 2023, Salinas (4.0%) added jobs at the fastest rate, followed by San Luis Obispo (3.7%), Santa Barbara (3.1%), and Santa Cruz (2.8%).
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