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Six Creative Ways to Attract Top Talent to Your Company

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Six Creative Ways to Attract Top Talent to Your Company

By Michael Deane — Guest Writer, Inland Empire Business Journal

Things have changed compared to twenty, thirty years ago; these days, candidates are the ones who choose the companies, not the other way around. Finally, businesses are putting the employee at the center of their progress, making sure that everyone is not only well taken care of but also happy to come to work.

If you own a company or are managing it, and you feel a bit stuck in the way you are selecting candidates, this is your chance to step up your game. In this article, we’re suggesting super effective ways to attract top talent to your company and build a long-term relationship that will prove mutually beneficial.

Here’s how to attract the most eager candidates using creative and effective techniques:

Offer a Flexible Work-Life Balance

 Businesses tend to have a prejudice toward “modern” employee requests just because they’re not used to that type of organizing things. However, if you take a step back and look at the big picture, you’d realize that these “modern requests” could actually help your business’ progress. How? If the people working with you are happy, that means more productivity for the projects at hand… that’s how. What is more, changing your business modus from old-school to modern could actually get you a handful of amazing people with a fresh take on business, attracted to your up-to-date business model.

So, next time you are recruiting for open positions, offer flexible work-life balance options. What does that even mean? Here are just a few things to offer (but you can switch it up or tone it down, as needed):

  • Don’t keep employees past 40 hours a week, unless necessary
  • Offer remote work a certain number of days per month
  • Give employees the option to organize their own project schedules
  • Offer flexible working hours
  • Why embracing the modern culture at the workplace matter? Simply because it increases the collective morale and productivity.
  • Offer Referral Incentives

Nothing you haven’t heard before, but it works! By initiating a referral incentive program, you are showing your current employees that you a) trust their judgment b) value their effort in finding a good fit for a position, and want to reward them for it. While we’d like to think it isn’t so, almost everything runs on money and benefits, and people get motivated by it! Thus, the moment you start your referral incentive, expect stellar candidate resumes’ piling up on your desk. In terms of what makes a good referral incentive, you can go with extra money, various types of rewards, extra vacation days, a prime parking spot, etc.

Network at Candidate-Specific Events

Tapping into local communities for the perfect candidate could just be one of the best ways to get fantastic people to work for you. Instead of merely placing a job ad online, send a recruiter from your company to events and meet-ups where professionals you are in search of getting together. This is a very creative and effective way to meet new talent, even those who aren’t actively pursuing a job change.

Host an Open House

Hosting conferences, events, gatherings, and every other type of talent get-together can get you plenty of potential candidates in the same room. Present your company culture, your staff, give them the opportunity to see how things work “behind the curtains”. If you are overwhelmed with work and stuff, hire an event planner to come in and help put things together. It’ll be a blast for both your current employees and potential candidates.

Use Social Media

The best way to find candidates is to look for them where they already spend most of their time – on social media. Although a shift has been made, and plenty of recruiters are looking for talents on social media, not many have adopted this manner of recruiting. In case your firm hasn’t, this is the perfect opportunity to step up your game and extend the search on social media, and not just LinkedIn. Yes, LinkedIn is the best business platform you can use to find good candidates; but you shouldn’t neglect the fact that plenty is happening on Facebook, Twitter, and Instagram as well.

Pay Well

Not exactly a creative way to get people to work for you, but definitely an effective one. Whoever works hard and is dedicated to their calling deserves good work conditions and the right compensation, so it’s up to you to make it happen. Plus, just think of it this way: would you work for the pay you are giving to prospective employees? There you go. The easiest way to attract talented applicants is by offering competitive pay. How to know what salary to give for a particular role? Check out the market to see what each job role gets locally and nationally.

Companies are doing their best to present themselves in the best light to attract amazing talents, and if you are one of them – the advice above will help!

 

Michael Deane is one of the editors of Qeedle, a small business magazine, and a Content Contributor to the Inland Empire Business Journal. When not blogging (or working), he can usually be spotted on the track, doing his laps, or with his nose deep in the latest John Grisham.

 

 

The Inland Empire Business Journal (IEBJ) is the official business news publication of Southern California’s Inland Empire region - covering San Bernardino & Riverside Counties.

Career & Workplace

California Job Growth Sees Progress; State Accounts for One-Quarter of All Jobs Added in the Nation

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Labor Force Grows But Long Term Struggle With Worker Supply Continues

 California’s labor market continued to expand in April, with total nonfarm employment in the state growing by 67,000 positions over the month, according to an analysis released today by Beacon Economics. March’s gains were also revised up to 11,900 in the latest numbers, a 3,200 increase from the preliminary estimate of 8,700.

“California accounted for roughly one-quarter of the jobs added in the nation during April,” said Taner Osman, Research Manager at Beacon Economics. “Despite all the talk of tech-sector lay-offs, the state’s economy has had a strong start to the year, adding jobs at a quicker rate than the nation as a whole.”

As of April 2023, California has recovered all of the jobs that were lost in March and April 2020, and there are now 365,400 more people employed in the state compared to February 2020, the month before pandemic-related employment losses occurred. Total nonfarm employment in the state has grown 2.1% since the pre-pandemic peak compared to a 2.2% increase nationally. Annually, California increased payrolls by 2.4% from April 2022 to April 2023, trailing the 2.6% increase nationally over the same period.

California’s unemployment rate increased to 4.4% in the latest numbers, which is elevated relative to the 3.4% rate in the United States overall. California is continuing to struggle with its labor supply, which grew by 32,700 in April, an increase of 0.2% on a month-over-month basis. Since February 2020, the state’s labor force has fallen by 196,400 workers, a 1.0% decline.

Industry Profile  

  • At the industry level, job gains were broad based. Health Care led the way in April, with payrolls expanding by 18,200 in that sector, an increase of 0.7% on a month-over-month basis. In other words, Health Care accounted for just over one in four of the net jobs added in the state in April. Health Care payrolls are now up 5.3% on a year-over-year basis.
  • Leisure and Hospitality  was the next best performing sector, adding 13,100 jobs, a month-over-month increase of 0.6%. Leisure and Hospitality payrolls are now down just 1.1% since February 2020 and they are on track to fully recover in the coming months.
  • Other sectors posting strong gains during the month were Transportation, Warehousing, and Utilities (5,800 or 0.7%), Retail Trade (5,400 or 0.3%), Government  (4,500 or 0.2%), Other Services  (4,000 or 0.7%), and Professional, Scientific, and Technical Services (3,800 or 0.3%).
  • Payrolls decreased in only two sectors in April, and these declines were minor. The only sectors with job losses were Wholesale Trade (-900 or -0.1%) and Mining and Logging (-100 or -0.5%).

Regional Profile

  • Regionally, job gains were led by Southern California. Los Angeles (MD) saw the largest increase, where payrolls grew by 21,500 (0.5%) during the month. Orange County (8,900 or 0.5%), the Inland Empire (4,400 or 0.3%), San Diego (4,200 or 0.3%), Ventura (900 or 0.3%), and El Centro (100 or 0.2%) also saw their payrolls jump during the month. Over the past year, El Centro (3.4%) has enjoyed the fastest job growth in the region, followed by Orange County (3.1%), San Diego (3.0%), Los Angeles (MD) (2.5%), Ventura (2.0%), and the Inland Empire (1.0%).
  • In the San Francisco Bay Area, the East Bay experienced the largest increase, with payrolls expanding by 6,400 (0.5%) positions in April. San Francisco (MD)  (1,600 or 0.1%), San Rafael (MD) (1,100 or 1.0%), Santa Rosa (1,000 or 0.5%), and Vallejo (800 or 0.6%) also saw payrolls expand during the month. Over the past 12 months, Napa (3.5%) experienced the fastest job growth in the region, followed by San Jose (3.1%), Santa Rosa (3.0%), San Francisco (MD) (2.9%), Vallejo (2.4%), the East Bay (1.9%), and San Rafael (MD) (1.3%).
  • In the Central Valley, Sacramento experienced the largest monthly increase as payrolls expanded by 6,900 (0.6%) positions in April. Payrolls in Modesto (1,200 or 0.6%), Stockton (1,200 or 0.4%), Bakersfield (900 or 0.3%), Fresno (500 or 0.1%), Visalia (400 or 0.3%), Merced (300 or 0.4%), and Yuba (300 or 0.6%) also saw their payrolls jump during the month. Over the past year, Yuba (3.8%) had the fastest growth, followed by Hanford (3.6%), Fresno (3.2%), Madera (3.1%), Redding (3.1%), Visalia (3.0%), Modesto (2.6%), Sacramento (2.5%), and Stockton (2.2%).
  • On California’s Central Coast, Salinas (700 or 0.5%) added the largest number of jobs. Santa Cruz (300 or 0.3%) and Santa Barbara (300 or 0.2%) also saw payrolls increase during the month. From April 2022 to April 2023, Salinas (3.78%) added jobs at the fastest rate, followed by Santa Cruz (3.4%), San Luis Obispo (2.9%), and Santa Barbara (2.5%).
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Career & Workplace

Morongo to Host Two Job Fairs in May

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The Morongo Casino Resort & Spa is seeking to fill dozens of positions across the property for nearly all departments.

The AAA-Four Diamond Morongo Casino Resort & Spa is preparing to meet surging summer demand by hosting two job fairs in May. The events will cover dozens of positions across the resort and its restaurants.

Set to take place in the new Marketplace food hall, the job fairs will occur on the 2nd and 16th:

  • May 2, 2023, 10:00 a.m. to 12:00 p.m. in the Marketplace food hall
  • May 16, 2023, 10:00 a.m. to 12:00 p.m. in the Marketplace food hall

“As we approach the summer season, we’re excited to bring on new team members to support our consistent growth and continue building a team that goes above and beyond for our guests,” said Richard St. Jean, Morongo’s Chief Operating Officer. “Those with hospitality and restaurant experience should consider joining us as we work together to exceed guest expectations and provide unforgettable experiences.”

The job fairs will include possible on-the-spot offers for several departments, including cash operations, count room, entertainment, food and beverage, hospitality, housekeeping, promotions, public safety and surveillance, and the Morongo Travel Center. Positions are also available at the Marketplace, a new upscale food hall by celebrity chef Fabio Viviani featuring seven gourmet eateries that allow diners to pay a single fee to experience cuisine from Italy, Mexico, South America, Asia, and the Southern United States.

Candidates are asked to complete an online application prior to attending the events, available at http://www.morongocasinoresort.com/employment.

Morongo offers competitive wages and benefits, including medical, dental and vision insurance options for full-time team members and dependents with affordable pricing, and life insurance options for full and part-time team members. Additional benefits include a 401(k) plan, vacation and jury duty pay, paid meal breaks and free meals. Team members receive discounts at Morongo restaurants and various enterprises, including Sage Spa, Canyon Lanes Bowling, and the Morongo Golf Club at Tukwet Canyon.

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Career & Workplace

California Storms Slow Jobs Growth in Key Sectors

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Unemployment Rate Remains Near A Historic Low But Still Higher Than Nation

California’s labor market grew slowly in March, with total nonfarm employment in the state expanding by just 8,700 positions, according to an analysis released today by Beacon Economics.

Recent extreme weather and flooding likely played a role in the slowdown as major storms hit California during the survey week and impacted sectors including Construction and Real Estate. February’s gains were also revised down to 21,800 in the latest numbers, a 10,500 decrease from the preliminary estimate of 32,300.

“Given the adverse weather last month, it’s difficult to get a true read on how California’s labor market actually performed,” said Taner Osman, Research Manager at Beacon Economics. “Interestingly, while labor markets in inland communities had been outperforming coastal communities since the start of the pandemic, we are now starting to see these differences level out, with stronger job growth in some coastal communities.”

Statewide, as of February 2023, there were 295,200 more people employed in California compared to February 2020, the pre-pandemic peak. Total nonfarm employment in the state grew 1.7% over this time, compared to a 2.1% increase in the United States as a whole. Annually, California payrolls increased by 2.5% from March 2022 to March 2023, trailing the 2.7% national increase over the same period.

California’s unemployment rate held steady at 4.4% in March 2023. While this is near historic lows, the state’s unemployment rate remains elevated relative to the United States overall (3.5%). California continues to struggle with its labor supply, which grew by 32,700 in March, an increase of 0.2% on a month-over-month basis. Since February 2020, the state’s labor force has fallen by 229,600 workers, a 1.2% decline.

Industry Profile  

  • At the industry level, job gains were mixed as extreme weather impacted several of California’s job sectors. Health Care led the gains in March, with payrolls expanding by 7,400, an increase of 0.3% on a month-over-month basis. Health Care jobs are now up 4.8% on a year-over-year basis.
  • Other sectors posting strong gains during the month were Government (6,900 or 0.3%), Information (5,400 or 0.9%), Leisure and Hospitality (4,900 or 0.2%), and Transportation, Warehousing, and Utilities (4,300 or 0.5%).
  • Payrolls decreased in a handful of sectors in March. Due to the major storms that hit the state, Construction posted the largest declines, with payrolls falling by 8,200 during the month, a 0.9% decline on a month-over-month basis.
  • Other sectors with significant job losses included Administrative Support (-5,000 or -0.4%), Real Estate (-2,400 or -0.8%), Finance and Insurance (-1,300 or -0.2%), and Other Services (-1,200 or -0.2%).

Regional Profile

  • Regionally, job gains were led by Southern California. Los Angeles (MD) saw the largest increase, where payrolls grew by 14,800 (0.3%) during the month. San Diego (3,100 or 0.2%), Ventura (1,200 or 0.4%), and El Centro (300 or 0.5%) also saw their payrolls jump. In contrast, Orange County (-2,400 or -0.1%) and the Inland Empire (-2,300 or -0.1%) experienced payrolls drop in March. Over the past year, El Centro (3.6%) enjoyed the fastest job growth in the region, followed by San Diego (3.2%), Orange County (2.8%), Los Angeles (MD) (2.5%), Ventura (1.9%), and the Inland Empire (0.7%).
  • In the Bay Area, San Jose experienced the largest increase, with payrolls expanding by 2,200 (0.2%) positions in March. Santa Rosa (300 or 0.1%) and Napa (100 or 0.1%) also saw payrolls expand. In contrast, the East Bay (-6,400 or -0.5%), San Francisco (MD) (-1,400 or -0.1%), and San Rafael (MD) (-400 or -0.4%) all had payrolls drop in March. Over the past 12 months, Napa (4.5%) has experienced the fastest job growth in the region, followed by San Jose (3.5%), San Francisco (MD) (3.2%), Santa Rosa (2.9%), Vallejo (1.3%), the East Bay (1.0%), and San Rafael (MD) (0.4%).
  • In the Central Valley, Bakersfield experienced the largest monthly increase in March as payrolls expanded by 400 (0.1%) positions. Payrolls in Sacramento (200) and Fresno (100) increased as well. In contrast, Yuba (-400 or -0.8%), Merced (-300 or -0.4%), Redding (-200 or -0.3%), Madera (-200 or -0.5%), Visalia (-100 or -0.1%), and Modesto (-100 or -0.1%) all saw declines. Over the past year, Hanford (3.6%) has enjoyed the fastest growth, followed by Fresno (3.4%), Visalia (2.8%), Yuba (2.6%), Stockton (2.4%), Redding (2.3%), Madera (2.1%), Modesto (2.1%) and Sacramento (2.0%).
  • On California’s Central Coast, Salinas (800 or 0.5%) and Santa Barbara (800 or 0.4%) added the largest number of jobs. San Luis Obispo (500 or 0.4%) and Santa Cruz (100 or 0.1%) also saw payrolls increase. From March 2022 to March 2023, San Luis Obispo (3.7%) has added jobs at the fastest rate, followed by Santa Cruz (3.5%), Salinas (3.3%), and Santa Barbara (2.0%).
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