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Six Creative Ways to Attract Top Talent to Your Company

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Six Creative Ways to Attract Top Talent to Your Company

By Michael Deane — Guest Writer, Inland Empire Business Journal

Things have changed compared to twenty, thirty years ago; these days, candidates are the ones who choose the companies, not the other way around. Finally, businesses are putting the employee at the center of their progress, making sure that everyone is not only well taken care of but also happy to come to work.

If you own a company or are managing it, and you feel a bit stuck in the way you are selecting candidates, this is your chance to step up your game. In this article, we’re suggesting super effective ways to attract top talent to your company and build a long-term relationship that will prove mutually beneficial.

Here’s how to attract the most eager candidates using creative and effective techniques:

Offer a Flexible Work-Life Balance

 Businesses tend to have a prejudice toward “modern” employee requests just because they’re not used to that type of organizing things. However, if you take a step back and look at the big picture, you’d realize that these “modern requests” could actually help your business’ progress. How? If the people working with you are happy, that means more productivity for the projects at hand… that’s how. What is more, changing your business modus from old-school to modern could actually get you a handful of amazing people with a fresh take on business, attracted to your up-to-date business model.

So, next time you are recruiting for open positions, offer flexible work-life balance options. What does that even mean? Here are just a few things to offer (but you can switch it up or tone it down, as needed):

  • Don’t keep employees past 40 hours a week, unless necessary
  • Offer remote work a certain number of days per month
  • Give employees the option to organize their own project schedules
  • Offer flexible working hours
  • Why embracing the modern culture at the workplace matter? Simply because it increases the collective morale and productivity.
  • Offer Referral Incentives

Nothing you haven’t heard before, but it works! By initiating a referral incentive program, you are showing your current employees that you a) trust their judgment b) value their effort in finding a good fit for a position, and want to reward them for it. While we’d like to think it isn’t so, almost everything runs on money and benefits, and people get motivated by it! Thus, the moment you start your referral incentive, expect stellar candidate resumes’ piling up on your desk. In terms of what makes a good referral incentive, you can go with extra money, various types of rewards, extra vacation days, a prime parking spot, etc.

Network at Candidate-Specific Events

Tapping into local communities for the perfect candidate could just be one of the best ways to get fantastic people to work for you. Instead of merely placing a job ad online, send a recruiter from your company to events and meet-ups where professionals you are in search of getting together. This is a very creative and effective way to meet new talent, even those who aren’t actively pursuing a job change.

Host an Open House

Hosting conferences, events, gatherings, and every other type of talent get-together can get you plenty of potential candidates in the same room. Present your company culture, your staff, give them the opportunity to see how things work “behind the curtains”. If you are overwhelmed with work and stuff, hire an event planner to come in and help put things together. It’ll be a blast for both your current employees and potential candidates.

Use Social Media

The best way to find candidates is to look for them where they already spend most of their time – on social media. Although a shift has been made, and plenty of recruiters are looking for talents on social media, not many have adopted this manner of recruiting. In case your firm hasn’t, this is the perfect opportunity to step up your game and extend the search on social media, and not just LinkedIn. Yes, LinkedIn is the best business platform you can use to find good candidates; but you shouldn’t neglect the fact that plenty is happening on Facebook, Twitter, and Instagram as well.

Pay Well

Not exactly a creative way to get people to work for you, but definitely an effective one. Whoever works hard and is dedicated to their calling deserves good work conditions and the right compensation, so it’s up to you to make it happen. Plus, just think of it this way: would you work for the pay you are giving to prospective employees? There you go. The easiest way to attract talented applicants is by offering competitive pay. How to know what salary to give for a particular role? Check out the market to see what each job role gets locally and nationally.

Companies are doing their best to present themselves in the best light to attract amazing talents, and if you are one of them – the advice above will help!

 

Michael Deane is one of the editors of Qeedle, a small business magazine, and a Content Contributor to the Inland Empire Business Journal. When not blogging (or working), he can usually be spotted on the track, doing his laps, or with his nose deep in the latest John Grisham.

 

 

The Inland Empire Business Journal (IEBJ) is the official business news publication of Southern California’s Inland Empire region - covering San Bernardino & Riverside Counties.

Business

Saybridge Technologies’ Board of Directors Announces Byron J. Paul as CEO

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The SyBridge Technologies’ Board of Directors is pleased to announce that Byron J. Paul has joined SyBridge Technologies (“SyBridge” or the “Company”) as Chief Executive Officer and will also serve as a member of the Board of Directors.  Mr. Paul will build upon the Company’s strategic vision of becoming a global technological leader in value-added design and manufacturing solutions ranging from design and prototyping to production-as-a-service and aftermarket services for customers.  Mr. Paul brings extensive experience in industrial technology and a 20+ year track record of driving profitable growth in complex, global enterprises.

Mr. Paul was most recently Group President at Signode Industrial Group where he led a global portfolio of businesses focused on end-of-line packaging technologies and warehouse automation solutions.  He previously served as President of Destaco, a leading designer and manufacturer of precision engineered components for industrial automation and robotics applications. Mr. Paul has also held senior leadership roles at John Crane, a leader in rotating equipment solutions, and at the Boston Consulting Group.  Mr. Paul holds an MBA from the Kellogg School of Management at Northwestern University and a Master of Public Administration from Harvard University’s Kennedy School of Government. He also attended the University of Western Australia where he earned a Bachelor of Commerce with first class honors in accounting and finance.

Mr. Paul stated, “I am thrilled to be joining a world-class team at SyBridge Technologies. They have done an outstanding job expanding SyBridge Technologies’ global reach, growing from three sites in 2019 to 16 locations today. I look forward to partnering with the Board and Crestview Partners as we embark on the next phase of growth to build an unrivaled leader in digital manufacturing.”

Jason Luo, Chairman of SyBridge Technologies and Crestview Operating Executive noted, “Byron is a committed leader with a proven track record of successfully growing businesses and we are excited to partner with him as we plan to execute on the Company’s next chapter of growth.”

Mr. Paul succeeds Tony Nardone who has departed the company to pursue other interests. “We appreciate the many contributions Tony has made to SyBridge and wish him well in his future endeavors,” said Mr. Luo.

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Career & Workplace

Despite Severe Labor Shortages, California Very Close to Recovering all Jobs Lost During Pandemic

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Unemployment In State Falls To Lowest Level On Record

California’s labor market continued to expand in July, with total nonfarm employment in the state growing by 84,800 positions, according to an analysis released jointly by Beacon Economics and the UCR School of Business Center for Economic Forecasting and Development. June’s gains were revised up to 37,300 in the latest numbers, a 17,400 increase from the preliminary estimate of 19,900.

California has added jobs at a healthy pace in 2021 and 2022, but as of July 2022, there are still 2.7% fewer people employed in the state (representing 73,800 jobs) than there were prior to the pandemic. California’s recovery lags the national recovery due to labor shortages in the state.

Total nonfarm employment in California has contracted 0.4% since the start of the pandemic compared to a less than 0.1% increase nationally. With a larger portion of its workforce to be recovered, the state increased payrolls by 4.4% from July 2021 to July 2022, outpacing the 4.2% increase nationally over the same period.

“California is getting very close to fully recovering all the jobs it lost due to the pandemic,” said Taner Osman, Research Manager at Beacon Economics and the Center for Economic Forecasting. “In fact, if we repeat this month’s job gains next month, we will reach that milestone.”

California’s unemployment rate fell to 3.9% in July, a 0.3 percentage-point decline from the previous month. This is the lowest level on record, which dates back to 1976. Still, California’s unemployment rate remains elevated relative to the 3.5% rate in the United States overall. the state continues to struggle with very tight labor supply, which fell by 23,400 in July. Since February 2020, the state’s labor force has declined by 209,600 workers, a 1.1% decrease.

Industry Profile  

  • At the industry level, the largest jobs gains continue to occur in the sectors hardest hit by the pandemic. While a handful of sectors in California are now exceeding their pre-pandemic peaks, employment levels in the hardest hit sectors remain below their pre-pandemic levels. However, those sectors should continue to steadily gain back jobs over the coming months.
  • The Health Care sector led gains in July, with payrolls expanding by 16,900 positions. Payrolls in Health Care now surpass pre-pandemic highs, with payrolls up 2.2% since February 2020.
  • Other sectors posting strong gains during the month were Leisure and Hospitality (14,900), Construction (11,400), Professional, Scientific, and Technical Services (11,200), Administrative Support (9,300), Other Services (4,900), Government (4,500), and Information (4,400).
  • Job gains were broad based in July with Finance and Insurance (-1,800) and Other Services (-100) being the only sectors to post significant losses during the month.

Regional Profile

  • Regionally, job gains were led by Southern California. Orange County saw the largest increase, where payrolls grew by 22,300 (1.3%) during the month. Los Angeles (MD) (21,900 or 0.5%), the Inland Empire (9,100 or 0.5%), San Diego (4,400 or 0.3%), and Ventura (700 or 0.2%) also saw their payrolls jump during the month. The Inland Empire (132.1%) has experienced the strongest recovery in the region, measured by the percentage of jobs recovered from April 2020 to July 2022, relative to the jobs lost from February 2020 to April 2020. The IE is followed by El Centro (113.6%), San Diego (98.8%), Orange County (96.0%), Los Angeles (MD) (88%), and Ventura (83.2%).
  • In the San Francisco Bay Area, the San Jose (MD) experienced the largest increase, with payrolls expanding by 7,000 (0.6%) positions in July. San Francisco (MD) (6,700 or 0.6%), the East Bay (4,500 or 0.4%), Santa Rosa (1,100 or 0.5%), and Vallejo (500 or 0.4%) also saw payrolls expand during the month. Since April 2020, San Jose (97%) has experienced the strongest recovery in the region, followed by the East Bay (89.6%), San Francisco (MD) (85.8%), Santa Rosa (81.9%), Napa (76.1%), Vallejo (74.8%), and San Rafael (MD) (63.4%).
  • In the Central Valley, Sacramento experienced the largest monthly increase, as payrolls expanded by 4,900 (0.5%) positions in July. Payrolls in Merced (2,000 or 2.8%), Fresno (1,900 or 0.5%), Bakersfield (1,600 or 0.6%), Madera (700 or 1.7%), Visalia (500 or 0.4%), and Yuba (300 or 0.6%) increased steadily as well. Since April 2020, Merced (147.5%) has experienced the strongest recovery in the region, followed by Stockton (132.8%), Visalia (129.3%), Yuba (124%), Madera (120%), Sacramento (112.9%), Fresno (111.5%), Modesto (101.3%), and Redding (101.3%).
  • On California’s Central Coast, Santa Cruz added the largest number of jobs, with payrolls increasing by 1,500 (1.5%) during the month. San Luis Obispo (900 or 0.8%) also saw payrolls expand in July. Since April 2020, San Luis Obispo (98.7%) has experienced the strongest recovery in the region, followed by Santa Barbara (89.3%), Santa Cruz (86%), and Salinas (81.9%).
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Career & Workplace

California’s Inland Empire added 6,990 tech jobs between 2016 to 2021; Growth Rate of 39%—Highest Rate Among U.S. Markets

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Greater Los Angeles/Orange County Ranked #12 in CBRE’s Annual ‘Scoring Tech Talent’ Report; Region Added More Than 7,000 Tech Workers in 2021, the Third-Largest Gain Among U.S. Markets, and Produced the Second-Highest Number of Tech Degree Graduates

The Greater Los Angeles/Orange County region ranks No. 12 overall in CBRE’s 2022 Scoring Tech Talent report as North American tech-talent employment bounced back from the pandemic to post job gains across most top markets in 2021, though the industry’s resilience will be tested again amid economic turmoil in 2022, according to a new report from CBRE.

California’s Inland Empire is also included in the report among small tech talent markets of less than 50,000 workers. The Inland Empire added 6,990 tech jobs between 2016 to 2021, a growth rate of 39 percent, which was the highest rate among U.S. markets. The Inland Empire also benefits from being the fifth-most-concentrated market for Gen Z, with those aged 20 to 24 years old representing 7.2 percent of the overall population.

The U.S. added a net 136,000 tech talent jobs last year across established hubs such as the San Francisco Bay Area, New York and Seattle as well as smaller markets like Nashville, Cleveland and California’s Inland Empire. Both tech job growth and tech office leasing proved resilient by rebounding in 2021 from slowdowns in 2020.

Los Angeles/Orange County stood out in the report for its tech talent gains during the pandemic, adding more than 7,000 tech workers in 2021 alone. The region also excelled in its tech degree completions, producing the second-highest number of tech graduates in 2020 (14,504), behind only the New York metro.

“The large number of tech degree graduates plays a significant role in the expansion we are seeing in the tech industry throughout southern California. The desirable weather and lifestyle in Los Angeles provides an added attraction for tech talent to remain here and for tech employers to locate where that talent wants to be based. This is fueling expansion by both traditional tech and tech directly linked to the media, entertainment and gaming sectors,” said Michelle Esquivel-Hall, executive vice president with CBRE’s Tech & Media Practice in Los Angeles.

CBRE’s report, now in its 10th year, ranks the top 50 North American markets by analyzing 13 measures of their ability to attract and develop tech talent, including tech graduation rates, tech-job concentration, tech labor pool size, and labor and real estate costs.

CBRE also ranks the Next 25 emerging tech markets on a narrower set of criteria. Tech talent is defined as 20 key tech professions — such as software engineers and systems and data managers – across all industries.

Greater Los Angeles/Orange County stood out in the report in several other key areas:

  • Greater Los Angeles/Orange County’s tech talent workforce grew by 10 percent from 2016 to 2021, reaching 235,800 workers. This makes it the fifth-largest tech talent workforce in North America.
  • The region produced nearly 45,000 more tech degrees than tech jobs between 2016 and 2021, meaning more tech talent is available for companies looking to hire in the region.
  • It is the 10th-most-concentrated market for both millennials and Gen Z with the age cohorts representing 22.6 percent and 6.8 percent of the overall population, respectively. For this analysis, CBRE defines millennials as 25 to 39 years old and working age Gen Z as 20 to 24 years old.
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