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Ontario Reign Announce 2019-20 Promotional Schedule



The Ontario Reign’s 2019-20 promotional schedule includes the return of popular theme nights, a slate of exciting giveaway items and a wide array of specialty jerseys


ONTARIO, CA – The Ontario Reign, proud American Hockey League affiliate of the Los Angeles Kings, announced today their promotional schedule for the 2019-20 season.

The Reign’s 2019-20 schedule begins with Opening Night, presented by Bud Light, on Friday, October 4, the first time in AHL franchise history that the Reign have opened a season on home ice. Opening Night includes the first giveaway night of the season, a puck, commemorating Ontario hosting the 2020 AHL All-Star Classic presented by Ontario International Airport, on January 26 and 27 at Toyota Arena.

The Reign will have 12 giveaways, for the first 3,500 fans at each game, during the 2019-20 season. The full giveaway schedule is as follows:


Date Giveaway Presented By
Friday, Oct. 4 All-Star Classic Commemorative Puck
Friday, Oct. 11 2019-20 Magnet Schedule Lifestream
Saturday, Oct. 12 Reign Adult Jersey Violent Gentlemen Hockey Club
Saturday, Nov. 2 Blanket San Antonio Regional Hospital
Friday, Nov. 15 Kings/Reign Co-Branded Umbrella Liqui Moly
Friday, Dec. 27 LA Kings Star Wars Beanie
Saturday, Feb. 8 Blanket San Antonio Regional Hospital
Sunday, Feb. 16 Reusable Shopping Bag Sprouts Farmers Market
Friday, Feb. 21 Reign Youth Jersey Loma Linda University Children’s Hospital
Saturday, Feb. 29 Reign Hat
Saturday, Mar. 14 Bobblehead Violent Gentlemen Hockey Club
Friday, Mar. 27 Active Socks Active Ride Shop
Saturday, Apr. 11 Reign Team & Dance Team Poster

Also returning for the Reign is a full slate of specialty jerseys, starting with Dia de los Muertos Night on October 12, the first time that the Reign have worn a specialty jersey to commemorate the holiday. In total, the Reign will wear ten specialty jerseys during the 2019-20 season, in addition to warmup jerseys during the first half of the season.


A full list of the Reign’s 2019-20 specialty jersey slate is below:

Date Specialty Jersey Theme Presented By
Saturday, Oct. 12 Dia de los Muertos Violent Gentlemen Hockey Club
Saturday, Nov. 2 Hockey Fights Cancer American Cancer Society
Friday, Nov. 15 LA Kings Throwbacks Hope Reigns Foundation
Saturday, Dec. 14 Holiday Themed Loma Linda University Children’s Hosp. Foundation
Friday, Jan. 10 San Antonio Regional Hosp. San Antonio Regional Hosp. Foundation
Saturday, Feb. 8 Pink in the Rink San Antonio Regional Hosp. Foundation
Saturday, Feb. 29 First Responders American Red Cross
Saturday, Mar. 14 St. Patrick’s Day Violent Gentlemen Hockey Club
Friday, Mar. 27 Military Appreciation Ontario International Airport
Saturday, Apr. 4 Pucks & Paws Humane Society of San Bernardino Valley


Other theme nights returning for the 2019-20 season include the annual Teddy Bear Toss, presented by Sunergy Construction, on Saturday, December 14. Last season, the Reign set a franchise record with 9,121 stuffed animals donated to Toys For Tots during the holiday season.

Back for its second season is Wild West Night on Saturday, January 18, followed by Kingston’s Birthday, presented by Dave & Buster’s Ontario, on Monday, January 20 with a special 3:00 p.m. start time on Martin Luther King Jr. Day. The Reign will conclude the season with their annual Fan Appreciation Night and jerseys off our backs on Saturday, April 11.

New to the Reign schedule this season is Oktoberfest on Saturday, October 26, Star Wars Night on Friday, December 27 and Hockey is for Everyone Night, presented by Blue Shield of California, on Friday, February 21.

Beerfest, presented by Punch Bowl Social, returns to Toyota Arena with four events scheduled for the 2019-20 season, beginning with Oktoberfest on October 26. Beerfest will also be held on Saturday, January 18, Saturday, February 29 and Saturday, April 4. $2 Bud Light Fridays are also back for the 2019-20 campaign. All Friday games in Ontario will feature $2 Bud Light cans through the end of the first intermission at all concession stands.

A special addition to the Reign’s schedule, Ontario will also host the 2020 AHL All-Star Classic presented by Ontario International Airport. The 2020 AHL All-Star Skills Competition will be held on Sunday, January 26 with the 2020 AHL All-Star Challenge held on Monday, January 27. Both events will take place at Toyota Arena. For more information on the 2020 AHL All-Star Classic presented by Ontario International Airport, visit

Reign fans can reserve their tickets for ten of the biggest games of the season with a mini plan. The Black and Silver plans are five-game packages, each including five theme nights, four of which are giveaway nights. Mini plans are on-sale now by

Additional giveaways and promotions may be added or changed at a later date. For the most up-to-date information regarding the Ontario Reign’s 2019-20 promotional schedule, visit

The Ontario Reign will begin the 2019-20 season, their fifth as members of the American Hockey League, in October 2019. For more information on the upcoming season, as well as the 2020 AHL All-Star Classic, to be held in Ontario, visit, and to secure your seats with a Reign ticket plan, call 909.941.7825.

The Inland Empire Business Journal (IEBJ) is the official business news publication of Southern California’s Inland Empire region - covering San Bernardino & Riverside Counties.

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Sports Business

Firebirds TV Broadcasts Resonating Around the Coachella Valley



Locally Televised Hockey Broadcasts Bring All the Home Team Action to Desert Residents

In addition to record setting attendance across the season and during the current Calder Cup Playoff run, the Coachella Valley Firebirds are also registering strong ratings on local television. Select games have aired locally on the stations of Gulf California Broadcast Company, including KESQ, Fox11 and CW5.

“We’ve enjoyed having the 12 Firebirds games on our group of stations and have been pleasantly surprised by the TV ratings”, says Jerry Upham, General Manager of Fox 11, KESQ News Channel 3 and the four other Gulf California Broadcast Company stations. “The advertiser support and viewer response has been very positive, and we look forward to carrying more games in the future”.

More local residents are turning to the televised games to support the valley’s first professional sports team, as the Firebirds make a deep run into the Calder Cup playoffs. Since the first broadcast on December 18th, the audience has doubled for Firebirds playoff coverage.

The Firebirds triple overtime victory on May 15th attracted an average audience of around 3500 viewers, with the final half hour (and final overtime) winning the time period among all of the local stations.

The hockey broadcasts include in-arena pre-game, intermission, and post-game shows, hosted by Gino LaMont with Hockey Hall of Famer Grant Fuhr. The in-game play-by-play is handled by Evan Pivnick, the voice of the Coachella Valley Firebirds, with Fuhr providing color commentary. KESQ sports director Blake Arthur and other on-air talent from News Channel 3 provide rinkside player, coach, and fan interviews.

Tune in to catch LaMont, Fuhr, Pivnick, and Arthur this Thursday for coverage of game one of the Western Conference Finals on Fox11. The pregame show begins at 6:30pm with puck drop at 7pm.


The Firebirds will take on the Milwaukee Admirals in the latest round of Playoffs with the winner of this best of seven series advancing to the Calder Cup Finals.  The Firebirds continue to turn up the heat and are burning white hot as they enter Round 4 of the Playoffs. Fans are encouraged to wear white to all Round 4 home games. In addition, pre-game events will kick off for all home games at 5:30 p.m. featuring live music, fan photo ops with Fuego, Firebirds merchandise, food & beverage specials at The Oasis outdoor patio and much more!

Fans are encouraged to arrive early on game days and be seated ahead of the 7 p.m. puck drop for special pre-game Rally the Valley entertainment to help cheer on the home team at Acrisure Arena! Tickets are on sale now with individual tickets starting at just $29 and group tickets (10 or more people) beginning at $25. Visit to purchase and learn more information.

Season tickets for the Firebirds’ 2023-24 campaign are on sale now! For a full list of benefits and more information on Season Ticket Memberships for the 2023-24 season, click HERE or call 760-835-8778.

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Inland Empire Collaborative Launches with Grand Celebration



Powering the Future of Sports & Entertainment through Collaboration

The Inland Empire Regional Chamber of Commerce (IERCC) is pleased to announce the successful launch of the Inland Empire Sports & Entertainment Collaborative (IESEC). The vibrant launch party took place yesterday at the popular Topgolf in Ontario, attracting an enthusiastic crowd of approximately 200 attendees.

The event was graced by a lineup of notable speakers, including Dave Allen, West Region President for NASCAR, James Washington, President of the NFL Alumni Southern California Chapter, Michael K. Krouse, President & CEO of the Greater Ontario Convention & Visitors Bureau, Nikki Gatch, CEO of the Southern California PGA, Mike Burrows, CEO of the San Bernardino International Airport, and Edward Ornelas, Jr., President of the Inland Empire Regional Chamber of Commerce.

These distinguished figures shared their insights on the potential of the IESEC to stimulate growth, foster community engagement, and enhance the local economy through sports and entertainment.

IESEC is proud to acknowledge its sponsors, Bank of America and the San Bernardino County Economic Development Agency, for their invaluable support. The Collaborative is a testament to the power of synergy, with agencies such as the Southern California PGA, NFL Alumni SoCal, NASCAR, GOCAL, San Bernardino Int’l Airport, Ontario Reign, Empire Strykers, Inland Empire 66ers, Rancho Cucamonga Quakes, Ontario Clippers, and Southern California’s Greater Ontario Sports & Entertainment Authority actively participating.

In true festive spirit, guests were treated to an evening of sumptuous food, refreshing drinks, and engaging golf play. The energy and enthusiasm echoed the IESEC’s vision of fostering a sense of community through sports and entertainment.

IESEC, spearheaded by the IERCC, is committed to promoting, supporting, and facilitating partnerships between local businesses and regional sports teams, and entertainment venues throughout the Inland Empire. The initiative aims to create memorable experiences while generating revenue, stimulating economic growth, and positively impacting the community.

“Our goal with IESEC is to build a stronger, more connected community united in its love of sports and entertainment,” said Edward Ornelas, Jr., President of the IERCC. “By bringing people together to celebrate the best that the Inland Empire offers, we are creating a platform for exciting new opportunities and experiences.”

IESEC, initiated by the Inland Empire Regional Chamber of Commerce, is a consortium of experienced professionals dedicated to supporting sports and entertainment events in the Inland Empire region. Through partnerships with local businesses, community organizations, and government entities, IESEC serves as a central hub for promoting a wide variety of cultural and entertainment experiences. By encouraging community participation and economic growth, IESEC aims to build a stronger, more vibrant Inland Empire.

For more information about the IESEC and its ongoing projects, please visit our website at

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Sports Business

George Acosta Defeats Cesar Villarraga to Keep Winning Streak Alive



Photos by Carlos Baeza - Thompson Boxing Promotions

Super featherweight George “El Yuyu” Acosta (15-1, 2 KO), of Whittier, Ca, defeated Cesar Villarraga (8-3, 4 KOs) of Bogota, Colombia, by way of unanimous decision to keep his 8-fight winning streak alive. The 8-round bout served as the main event headliner on Thompson Boxing’s “New Blood” card this past Friday at the Doubletree Hotel in Ontario, CA.

From the opening round, Acosta was in control of the action as he landed more punches and stayed busier throughout the fight. Acosta, after moving down super featherweight in his last few fights, showed he is a stronger fighter at his new weight class. Villarraga did his best to outbox Acosta but couldn’t get away from the constant pressure. Acosta used his jab and combination punching to keep Villarraga on his back foot the entire fight. Scorecards read 78-74 and 80-72 twice.

“This was another good fight where I feel I got better in the ring,” said Acosta. “Villarraga was using a lot of lateral movement, so I had to keep the pressure on him. I was in great shape and all the hard work I put in training camp showed. I’m hoping this is the year I make a run to the top 10 rankings. I’m happy that I’ve been staying busy, it’s a tremendous blessing.”

In the 8-round super featherweight co-main event, Rigoberto Hermosillo (13-4-1, 9 KOs) of Los Angeles, CA, triumph over Blas Ezequiel Caro (9-6, 4 KOs) of Santa Fe, Argentina. Hermosillo, a southpaw, dropped Caro with a left hook to the body in round five. Throughout the fight Hermosillo landed the harder shot, though Caro had some shining moments. The scorecards read 79-72 and 78-73 twice, all in favor of Hermosillo.

In bout number three, a scheduled 6-round lightweight bout, Anthony Chavez (10-3-1, 3 KOs) of Redlands, CA, defeated Diuhl Olguin (15-31-6, 10 KOs) of Jalisco, Mexico. Chavez took control of the early rounds by landing the cleaner shots. Both fighters were landing counter punches and midway through the bout, Chavez landed some nice right hands. At the end, Chavez won by majority decision. Scorecards read 60-54, 59-55, and 57-57.

In bout number three, a scheduled 6-round lightweight bout, Anthony Chavez (10-3-1, 3 KOs) of Redlands, CA, defeated Diuhl Olguin (15-31-6, 10 KOs) of Jalisco, Mexico. Chavez took control of the early rounds by landing the cleaner shots. Both fighters were landing counter punches and midway through the bout, Chavez landed some nice right hands. At the end, Chavez won by majority decision. Scorecards read 60-54, 59-55, and 57-57.

In the opening of the evening, a 4-round welterweight bout, Kevin Salgado (2-1) of Mexico, defeated Steven Walker (0-1) of Long Beach CA. Salgado outworked Walker for most of the fight. Walker landed some nice shots early, but came up short as Salgado won by majority decision.

This event was sponsored by HUSTLER Casino, LA’s only luxury casino; Thompson Building Materials, Transforming spaces into beautiful places; Omega Products International, The leading stucco manufacturer in the United States; Belgard, Paves the way; and Makita, Rule the outdoors.

Photos by Carlos Baeza – Thompson Boxing Promotions

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