Business
Multi-Cultural Business Initiative Is Launched and Ready to Take Off

Inland Empire Regional Chamber of Commerce spearheads Southern California ‘Multi-Cultural Business Initiative’ (MCBI); A Collaborative between ethnic-driven business organizations coming together to support minority-owned businesses.
By Eric Sandoval | Freelance Reporter for IEBJ
This past Wednesday, June, 23 Spectrum Reach and Inland Empire Regional Chamber of Commerce, along with other partners, launched the Multi-Cultural Business Initiative.
“What we want to do is, help the multi-cultural business segments of Southern California,” Shared Joe Flores, Director of Sales at Spectrum Reach. “With this initiative, we are providing free commercials and marketing advice to 160 multi-cultural businesses in Southern California from July to September.”
Over 15 million dollars in advertisement and marketing advice is being donated, thanks to Spectrum Reach, Inland Empire Chamber of Commerce, and partners. Part of the donation is free marketing advice for businesses. This advice is to help ensure long-term success.
“There are lots of benefits to teaching marketing practices. Marketing is a fragmented landscape; it’s hard to find the right person at the right time at the right place. The whole idea is to stay current and be authentic over the long haul,” said Jordan Beilin, West Division Director of Advanced Advertising.
The idea for this initiative was formed organically. Edward Ornelas, President of the Inland Empire Chamber of Commerce, wanted to help multi-cultural businesses in Southern California. Spectrum Reach wanted to help their multi-cultural community businesses. This partnership was a perfect match.
“Edward was a huge part of putting this together; we can’t thank him enough,” explained Carrie Ward, So Cal Marketing Manager for Spectrum Reach. “We at Spectrum Reach wanted to help our community businesses with the Pay It Forward program. Edward was a great connection between Spectrum Reach and our Southern California businesses.”

Working together, Spectrum Reach, Inland Empire Regional Chamber of Commerce, and partners have been able to push their initiative to the forefront.
In attendance at the MCBI were multiple chambers. The idea for having these multiple chambers and businesses come together is so they can help build and bounce ideas off each other.
“This initiative is great; what I love about this initiative is that it allows for the opportunity for multiple chambers from different regions to come together and share ideas and resources to support minority-owned businesses. The MCBI is a multi-county partnership between ethnic-driven business organizations throughout Southern California,” Shared Edward Ornelas, President of Inland Empire Chamber of Commerce.
Having these Chamber members in attendance, showing the unity between Southern California Chambers and their partners. The goal is to help every business, and they want to put their efforts and ideas together to strengthen the businesses of Southern California.
“What this event and the Pay it Forward Program shows is, at Spectrum Reach, we’re about our community, said Joe Flores. “We aren’t asking for anything in return; we just want to build our community businesses and economy.”
With over 160 people in attendance, you can feel the excitement to be back in person. The hope is this is just the beginning of a great partnership that will strengthen multi-cultural businesses throughout Southern California.
Some of the partners include: Orange County Hispanic Chamber of Commerce, California Hispanic Chambers of Commerce, Black Chamber of Commerce-Inland Empire, Inland Empire Regional Chamber of Commerce, Greater Riverside Hispanic Chamber of Commerce, Pomona Chamber of Commerce, Greater Coachella Valley Hispanic Chamber of Commerce, Los Angeles Latino Chamber of Commerce and Los Angeles Chargers.
View full photo album from the event here.
Business
Strengthening Community Connections: Our Exciting New Partnership with Toyota Arena, Ontario Convention Center, and GOCAL

Contributed Content | By Chris Venhoff, Senior Vice President and Inland Empire Market Leader for Consumer and Business Banking at U.S. Bank
As the Inland Empire market leader for U.S. Bank, I’m thrilled to share some exciting news: we are proud to be the Official Bank Partner of Toyota Arena and Ontario Convention Center. This partnership represents a reflection of our deep commitment to the Inland Empire and our dedication to fostering a vibrant, thriving community.
At U.S. Bank, we believe that strong partnerships drive meaningful progress. Toyota Arena and Ontario Convention Center are at the heart of the region’s culture and economy, bringing people together for world-class entertainment, business conventions, and community events. By joining forces, we’re not only expanding our presence but also creating opportunities to engage with residents, businesses, and organizations in ways that make a lasting impact.
Through our sponsorship, we’ll support concerts, sporting events, and conventions that showcase the diversity and energy of the Inland Empire. But this is only the beginning. As our partnership evolves, we’ll work closely with Toyota Arena, Ontario Convention Center, and GOCAL to introduce community-focused programs, including financial literacy workshops and charitable giving initiatives.
This partnership is designed to bring added value to the people we serve. For our customers, we’re introducing the U.S. Bank Fast Pass Lanes, providing priority access at Toyota Arena events. Special offers, exclusive event experiences, and tailored financial solutions for businesses operating in the region are just a few of the many perks we’re excited to roll out.
Our employees are at the core of our success, and this partnership allows us to recognize their dedication. Through exclusive access to events, corporate hospitality opportunities, and community volunteer programs, our team will have new ways to engage with and celebrate the community they serve.
The Inland Empire is a dynamic, fast-growing region, and we’re committed to supporting its continued success. By investing in Toyota Arena and Ontario Convention Center, we’re helping to create and sustain jobs while driving local business growth. These venues bring in visitors, revenue, and visibility, strengthening the region’s economy.
This collaboration is about more than just sponsorship—it’s about making a difference. By working together, we can elevate not just these venues but the entire Inland Empire. At U.S. Bank, we’re committed to being a partner in progress, supporting our customers, businesses, and communities every step of the way.
Business
Inland Empire Celebrates Entrepreneurial Excellence at Spirit Awards Gala

Honoring Visionary Leaders Driving Innovation and Community Impact
The Spirit of the Entrepreneur Awards Gala, held at the Riverside Convention Center, celebrated the brightest entrepreneurial talent across the Inland Empire. Among the evening’s finalists was Edward Ornelas, Jr., President & CEO of the Inland Empire Regional Chamber of Commerce, who was honored in the Social Entrepreneur category for his outstanding leadership and commitment to the region.
Although Ornelas did not win, the Social Entrepreneur award went to Cesar Navarrete, President & CEO of Children’s Fund, a proud Chamber member. “Being a finalist alongside such remarkable leaders is an incredible honor,” said Ornelas. “I am especially thrilled to see Cesar, a Chamber member, recognized for the transformative work he’s doing to improve the lives of children in our community. It’s a proud moment for us all.”
Another highlight of the evening was the recognition of Hilda Kennedy, President & Founder of AMPAC Business Capital, another Chamber member, who was awarded the Top Female Entrepreneur category. Hilda’s leadership at AMPAC, a mission-driven business lender, has been instrumental in empowering small businesses and fostering economic growth across the region.
“It’s amazing to see leaders like Hilda and Cesar being celebrated for their contributions,” added Ornelas. “Their achievements underscore the talent and dedication of entrepreneurs in our Chamber and across the Inland Empire. They are setting the standard for excellence and impact in their fields.”
The evening also featured the prestigious “Best of the Best” Award, sponsored by Best Best & Krieger LLP, which was awarded to Mauro Gomez, Chief Growth Officer of Anita’s Mexican Foods Corp.. Based in San Bernardino, Anita’s Mexican Foods has grown from modest beginnings into a leader in the food production industry under Gomez’s strategic direction.
The Spirit of the Entrepreneur Awards Gala continues to shine a spotlight on the transformative work of Inland Empire entrepreneurs, celebrating their innovation, resilience, and commitment to the community.
For more information about the Spirit of the Entrepreneur Awards, visit https://www.spiritawardsie.com.
For more details about the Inland Empire Regional Chamber of Commerce and its members, visit www.iechamber.org.
Business
Inland Empire Chamber President Edward Ornelas, Jr. Named Finalist for Spirit of the Entrepreneur Awards

Celebrating Leadership and Innovation: Ornelas Recognized for Advancing Business Growth and Social Impact in the Inland Empire.
Edward Ornelas Jr., President of the Inland Empire Regional Chamber of Commerce and owner of the Inland Empire Business Journal, has been named a finalist in the famed 2024 Spirit of the Entrepreneur Awards. Ornelas is honored in the Social Entrepreneur category for his remarkable leadership and vision in fostering business growth and development across the Inland Empire. The award ceremony will take place on November 21, 2024, at the Riverside Convention Center, celebrating the best of entrepreneurship throughout the region.
The Spirit of the Entrepreneur Awards, often regarded as the “Oscars of Business” in the Inland Empire, recognizes the innovation, leadership, and impact of outstanding entrepreneurs across various sectors. Ornelas joins a select group of 34 finalists, each representing the entrepreneurial spirit and resilience that define the I.E. business community. The Social Entrepreneur category highlights individuals like Ornelas, whose work goes beyond profit to positively impact society.
In his role as President of the Inland Empire Regional Chamber of Commerce, Ornelas has been a powerful advocate for the business community, connecting small businesses with essential resources and creating opportunities for growth. As the owner of the IE Business Journal, the only publication in the region dedicated solely to business news, Ornelas has provided a platform for local businesses to thrive by sharing their stories and promoting their success. His innovative, forward-thinking approach to marketing has earned him a reputation as a “visionary” and a “get-things-done” leader across both public and private sectors.
“I’m deeply honored to be recognized as a finalist for the 2024 Spirit of the Entrepreneur Awards. This nomination is a reflection of the incredible businesses and community leaders across the Inland Empire who inspire me every day. At the Inland Empire Regional Chamber of Commerce, our mission is to empower businesses and foster economic growth, and this recognition highlights the collective efforts of our entire community. I’m excited for what the future holds as we continue to work together to make a lasting impact,” said Ornelas.
Other notable finalists for the 2024 Spirit of the Entrepreneur Awards include leaders in healthcare innovation, green technology, and digital transformation. Each finalist, selected by a distinguished panel of judges, represents the best in their respective industries and contributes to the Inland Empire’s continued growth as a hub of innovation and entrepreneurship.
The Spirit of the Entrepreneur Awards is an annual event that brings together business leaders, community advocates, and entrepreneurs to celebrate the entrepreneurial excellence that drives the region’s economy. This year’s event promises to be a night of inspiration and recognition, showcasing the achievements of finalists like Ornelas, who continue to elevate the Inland Empire’s business landscape.
For more information about the Spirit of the Entrepreneur Awards and to see the full list of finalists, visit www.spiritawardsie.com.
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