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Multi-Cultural Business Initiative Is Launched and Ready to Take Off

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Inland Empire Regional Chamber of Commerce spearheads Southern California ‘Multi-Cultural Business Initiative’ (MCBI); A Collaborative between ethnic-driven business organizations coming together to support minority-owned businesses.

By Eric Sandoval | Freelance Reporter for IEBJ

This past Wednesday, June, 23 Spectrum Reach and Inland Empire Regional Chamber of Commerce, along with other partners, launched the Multi-Cultural Business Initiative. 

“What we want to do is, help the multi-cultural business segments of Southern California,” Shared Joe Flores, Director of Sales at Spectrum Reach. “With this initiative, we are providing free commercials and marketing advice to 160 multi-cultural businesses in Southern California from July to September.”

Over 15 million dollars in advertisement and marketing advice is being donated, thanks to Spectrum Reach, Inland Empire Chamber of Commerce, and partners. Part of the donation is free marketing advice for businesses. This advice is to help ensure long-term success.

“There are lots of benefits to teaching marketing practices. Marketing is a fragmented landscape; it’s hard to find the right person at the right time at the right place. The whole idea is to stay current and be authentic over the long haul,” said Jordan Beilin, West Division Director of Advanced Advertising.

The idea for this initiative was formed organically. Edward Ornelas, President of the Inland Empire Chamber of Commerce, wanted to help multi-cultural businesses in Southern California. Spectrum Reach wanted to help their multi-cultural community businesses. This partnership was a perfect match. 

“Edward was a huge part of putting this together; we can’t thank him enough,” explained Carrie Ward, So Cal Marketing Manager for Spectrum Reach. “We at Spectrum Reach wanted to help our community businesses with the Pay It Forward program. Edward was a great connection between Spectrum Reach and our Southern California businesses.” 

Pictured from left to right is Carrie Ward, So Cal Marketing Manager for Spectrum Reach, and Edward Ornelas, Jr., President of Inland Empire Regional Chamber of Commerce. Photo credit Tonia Ross.

Working together, Spectrum Reach, Inland Empire Regional Chamber of Commerce, and partners have been able to push their initiative to the forefront.

In attendance at the MCBI were multiple chambers. The idea for having these multiple chambers and businesses come together is so they can help build and bounce ideas off each other.  

“This initiative is great; what I love about this initiative is that it allows for the opportunity for multiple chambers from different regions to come together and share ideas and resources to support minority-owned businesses. The MCBI is a multi-county partnership between ethnic-driven business organizations throughout Southern California,” Shared Edward Ornelas, President of Inland Empire Chamber of Commerce. 

Collage of MCBI event attendees

Having these Chamber members in attendance, showing the unity between Southern California Chambers and their partners. The goal is to help every business, and they want to put their efforts and ideas together to strengthen the businesses of Southern California. 

“What this event and the Pay it Forward Program shows is, at Spectrum Reach, we’re about our community, said Joe Flores. “We aren’t asking for anything in return; we just want to build our community businesses and economy.”

With over 160 people in attendance, you can feel the excitement to be back in person. The hope is this is just the beginning of a great partnership that will strengthen multi-cultural businesses throughout Southern California.

Some of the partners include: Orange County Hispanic Chamber of Commerce​, California Hispanic Chambers of Commerce​, Black Chamber of Commerce-Inland Empire,​ Inland Empire Regional Chamber of Commerce,​ Greater Riverside Hispanic Chamber of Commerce​, Pomona Chamber of Commerce,​ Greater Coachella Valley Hispanic Chamber of Commerce,​ Los Angeles Latino Chamber of Commerce and Los Angeles Chargers.

View full photo album from the event here.

The Inland Empire Business Journal (IEBJ) is the official business news publication of Southern California’s Inland Empire region - covering San Bernardino & Riverside Counties.

Business

Inland Empire Celebrates Entrepreneurial Excellence at Spirit Awards Gala

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Honoring Visionary Leaders Driving Innovation and Community Impact

The Spirit of the Entrepreneur Awards Gala, held at the Riverside Convention Center, celebrated the brightest entrepreneurial talent across the Inland Empire. Among the evening’s finalists was Edward Ornelas, Jr., President & CEO of the Inland Empire Regional Chamber of Commerce, who was honored in the Social Entrepreneur category for his outstanding leadership and commitment to the region.

Although Ornelas did not win, the Social Entrepreneur award went to Cesar Navarrete, President & CEO of Children’s Fund, a proud Chamber member. “Being a finalist alongside such remarkable leaders is an incredible honor,” said Ornelas. “I am especially thrilled to see Cesar, a Chamber member, recognized for the transformative work he’s doing to improve the lives of children in our community. It’s a proud moment for us all.”

Another highlight of the evening was the recognition of Hilda Kennedy, President & Founder of AMPAC Business Capital, another Chamber member, who was awarded the Top Female Entrepreneur category. Hilda’s leadership at AMPAC, a mission-driven business lender, has been instrumental in empowering small businesses and fostering economic growth across the region.

“It’s amazing to see leaders like Hilda and Cesar being celebrated for their contributions,” added Ornelas. “Their achievements underscore the talent and dedication of entrepreneurs in our Chamber and across the Inland Empire. They are setting the standard for excellence and impact in their fields.”

The evening also featured the prestigious “Best of the Best” Award, sponsored by Best Best & Krieger LLP, which was awarded to Mauro Gomez, Chief Growth Officer of Anita’s Mexican Foods Corp.. Based in San Bernardino, Anita’s Mexican Foods has grown from modest beginnings into a leader in the food production industry under Gomez’s strategic direction.

The Spirit of the Entrepreneur Awards Gala continues to shine a spotlight on the transformative work of Inland Empire entrepreneurs, celebrating their innovation, resilience, and commitment to the community.

For more information about the Spirit of the Entrepreneur Awards, visit https://www.spiritawardsie.com.

For more details about the Inland Empire Regional Chamber of Commerce and its members, visit www.iechamber.org.

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Business

Inland Empire Chamber President Edward Ornelas, Jr. Named Finalist for Spirit of the Entrepreneur Awards

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Celebrating Leadership and Innovation: Ornelas Recognized for Advancing Business Growth and Social Impact in the Inland Empire.

Edward Ornelas Jr., President of the Inland Empire Regional Chamber of Commerce and owner of the Inland Empire Business Journal, has been named a finalist in the famed 2024 Spirit of the Entrepreneur Awards. Ornelas is honored in the Social Entrepreneur category for his remarkable leadership and vision in fostering business growth and development across the Inland Empire. The award ceremony will take place on November 21, 2024, at the Riverside Convention Center, celebrating the best of entrepreneurship throughout the region.

The Spirit of the Entrepreneur Awards, often regarded as the “Oscars of Business” in the Inland Empire, recognizes the innovation, leadership, and impact of outstanding entrepreneurs across various sectors. Ornelas joins a select group of 34 finalists, each representing the entrepreneurial spirit and resilience that define the I.E. business community. The Social Entrepreneur category highlights individuals like Ornelas, whose work goes beyond profit to positively impact society.

In his role as President of the Inland Empire Regional Chamber of Commerce, Ornelas has been a powerful advocate for the business community, connecting small businesses with essential resources and creating opportunities for growth. As the owner of the IE Business Journal, the only publication in the region dedicated solely to business news, Ornelas has provided a platform for local businesses to thrive by sharing their stories and promoting their success. His innovative, forward-thinking approach to marketing has earned him a reputation as a “visionary” and a “get-things-done” leader across both public and private sectors.

“I’m deeply honored to be recognized as a finalist for the 2024 Spirit of the Entrepreneur Awards. This nomination is a reflection of the incredible businesses and community leaders across the Inland Empire who inspire me every day. At the Inland Empire Regional Chamber of Commerce, our mission is to empower businesses and foster economic growth, and this recognition highlights the collective efforts of our entire community. I’m excited for what the future holds as we continue to work together to make a lasting impact,” said Ornelas.

Other notable finalists for the 2024 Spirit of the Entrepreneur Awards include leaders in healthcare innovation, green technology, and digital transformation. Each finalist, selected by a distinguished panel of judges, represents the best in their respective industries and contributes to the Inland Empire’s continued growth as a hub of innovation and entrepreneurship.

The Spirit of the Entrepreneur Awards is an annual event that brings together business leaders, community advocates, and entrepreneurs to celebrate the entrepreneurial excellence that drives the region’s economy. This year’s event promises to be a night of inspiration and recognition, showcasing the achievements of finalists like Ornelas, who continue to elevate the Inland Empire’s business landscape.

For more information about the Spirit of the Entrepreneur Awards and to see the full list of finalists, visit www.spiritawardsie.com

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Business

CBRE Opens Newly Renovated, Tech-Enabled Office in the Inland Empire

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The office is designed to support hybrid work and employee wellbeing

CBRE announced the opening of its new 10,159-sq.-ft. office suite on the ground floor of 4141 Inland Empire Blvd., in Ontario, Calif.

The office is part of CBRE’s Workplace360 program, which features innovative office designs and functionality, including in-office technology and a wider variety of collaborative spaces designed to support hybrid working. CBRE launched its Workplace360 program over a decade ago in its downtown LA office. Since then, the company has opened more than 100 Workplace360 offices worldwide, continually updating the program as work habits have changed over the years, especially with the increase in hybrid work.

“Our newly renovated space provides us with a great opportunity to deliver a collaborative, experience-driven workplace that supports hybrid work,” said Ian Britton, managing director and market leader for CBRE in Inland Empire. “Our Workplace360 office will also serve as a showpiece to help clients conceptualize flexible work strategies for their employees.”

The renovated office has several different work areas including focus, huddle, living, and conference rooms. The open-space lobby, known as the “Heart,” features a variety of seating and a communal space for collaboration. A large 86” media display with a speaker system welcomes employees, visitors, and clients and assists with onsite events.

New office technology, including touch-enabled video conference rooms, allows for hybrid work collaboration between in-office and remote employees and clients. Additionally, the Mt. Baldy conference room has Liquid Galaxy, a geospatial visualization platform set across large format curved screens providing a cinematic presentation experience. This room has an operable wall that opens to the Heart, creating an onsite event space.

A cornerstone of the Workplace360 model is its free-address approach, in which there is no dedicated seating. The free-address approach allows employees who are in the office on a given day to use any workstation or office.

The office’s design led by CBRE Design Collective, took inspiration from the Inland Empire’s orange groves and mountainous landscapes of Mt. Baldy. Images of Route 66 from local photographer VC Torneden features the role the highway plays in the area. 

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