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Multi-Cultural Business Initiative Is Launched and Ready to Take Off



Inland Empire Regional Chamber of Commerce spearheads Southern California ‘Multi-Cultural Business Initiative’ (MCBI); A Collaborative between ethnic-driven business organizations coming together to support minority-owned businesses.

By Eric Sandoval | Freelance Reporter for IEBJ

This past Wednesday, June, 23 Spectrum Reach and Inland Empire Regional Chamber of Commerce, along with other partners, launched the Multi-Cultural Business Initiative. 

“What we want to do is, help the multi-cultural business segments of Southern California,” Shared Joe Flores, Director of Sales at Spectrum Reach. “With this initiative, we are providing free commercials and marketing advice to 160 multi-cultural businesses in Southern California from July to September.”

Over 15 million dollars in advertisement and marketing advice is being donated, thanks to Spectrum Reach, Inland Empire Chamber of Commerce, and partners. Part of the donation is free marketing advice for businesses. This advice is to help ensure long-term success.

“There are lots of benefits to teaching marketing practices. Marketing is a fragmented landscape; it’s hard to find the right person at the right time at the right place. The whole idea is to stay current and be authentic over the long haul,” said Jordan Beilin, West Division Director of Advanced Advertising.

The idea for this initiative was formed organically. Edward Ornelas, President of the Inland Empire Chamber of Commerce, wanted to help multi-cultural businesses in Southern California. Spectrum Reach wanted to help their multi-cultural community businesses. This partnership was a perfect match. 

“Edward was a huge part of putting this together; we can’t thank him enough,” explained Carrie Ward, So Cal Marketing Manager for Spectrum Reach. “We at Spectrum Reach wanted to help our community businesses with the Pay It Forward program. Edward was a great connection between Spectrum Reach and our Southern California businesses.” 

Pictured from left to right is Carrie Ward, So Cal Marketing Manager for Spectrum Reach, and Edward Ornelas, Jr., President of Inland Empire Regional Chamber of Commerce. Photo credit Tonia Ross.

Working together, Spectrum Reach, Inland Empire Regional Chamber of Commerce, and partners have been able to push their initiative to the forefront.

In attendance at the MCBI were multiple chambers. The idea for having these multiple chambers and businesses come together is so they can help build and bounce ideas off each other.  

“This initiative is great; what I love about this initiative is that it allows for the opportunity for multiple chambers from different regions to come together and share ideas and resources to support minority-owned businesses. The MCBI is a multi-county partnership between ethnic-driven business organizations throughout Southern California,” Shared Edward Ornelas, President of Inland Empire Chamber of Commerce. 

Collage of MCBI event attendees

Having these Chamber members in attendance, showing the unity between Southern California Chambers and their partners. The goal is to help every business, and they want to put their efforts and ideas together to strengthen the businesses of Southern California. 

“What this event and the Pay it Forward Program shows is, at Spectrum Reach, we’re about our community, said Joe Flores. “We aren’t asking for anything in return; we just want to build our community businesses and economy.”

With over 160 people in attendance, you can feel the excitement to be back in person. The hope is this is just the beginning of a great partnership that will strengthen multi-cultural businesses throughout Southern California.

Some of the partners include: Orange County Hispanic Chamber of Commerce​, California Hispanic Chambers of Commerce​, Black Chamber of Commerce-Inland Empire,​ Inland Empire Regional Chamber of Commerce,​ Greater Riverside Hispanic Chamber of Commerce​, Pomona Chamber of Commerce,​ Greater Coachella Valley Hispanic Chamber of Commerce,​ Los Angeles Latino Chamber of Commerce and Los Angeles Chargers.

View full photo album from the event here.

The Inland Empire Business Journal (IEBJ) is the official business news publication of Southern California’s Inland Empire region - covering San Bernardino & Riverside Counties.


Inland Empire Regional Chamber of Commerce to Lead California Delegation at GITEX GLOBAL 2023 in Dubai



Fostering Technological Synergy: Bridging the Tech Gap with Global Partners

Demonstrating the Inland Empire Regional Chamber of Commerce’s (IERCC) commitment to global tech collaboration and innovation, the organization will lead a California delegation to the world-renowned GITEX GLOBAL event in Dubai from October 16-20, 2023. Though the original invitation extended to IERCC’s President & CEO, Mr. Edward Ornelas, Jr., he will not be in attendance. Instead, the California delegation will be spearheaded by the Chamber’s newly-appointed CTO, Mr. Gabriel Rangel.

Organized by the Dubai World Trade Centre, GITEX GLOBAL 2023 promises to be grander than ever. The event is set to host over 6,000 exhibiting companies and startups, drawing more than 170,000 tech and business executives from over 170 countries. The mega-event will sprawl across 41 vast halls and, for the first time ever, will be held at two prominent venues – the iconic Dubai World Trade Centre and the new Dubai Harbour for Expand North Star, making it the host for the world’s largest startup event.

Mr. Edward Ornelas, Jr. commented, “While I regret not attending GITEX personally, I am proud to have Mr. Rangel at the helm of this effort. I’m confident that our delegation will foster new collaborations and present the Golden State as a tech powerhouse.”

This year’s conference adopts the compelling theme of “The Year to Imagine AI in Everything”. Attendees are poised to witness the grandest showcase of AI tech giants and industry frontrunners. Additionally, it promises to kindle profound dialogues and debates concerning the socio-economic implications of burgeoning AI technology.

“Leading the California delegation at GITEX offers us an unmatched platform to nurture and solidify relationships with global tech partners,” said Mr. Gabriel Rangel, CTO of IERCC. “As the technology landscape continues to evolve, it’s critical for us to be a part of these international collaborations. I’m honored to spearhead this mission on behalf of the Inland Empire Regional Chamber of Commerce.”

An integral part of the California delegation, Mr. Ram Thanapandian, Principal Technology Consultant to the State of California and Chair of CA State Treasurer Fiona Ma’s Technical Advisory Commission, will be present, providing invaluable insights and representing the State of California Treasurer’s Office.

IERCC’s leadership in organizing this delegation underscores the crucial role that California plays in the global tech ecosystem and mirrors Dubai’s ambitious vision as encapsulated in the Dubai Economic Agenda (D33). This strategy aims to substantially expand Dubai’s economic landscape in the upcoming decade, securing its stature among the world’s leading global cities.

Trixie LohMirmand, Executive Vice President of the Dubai World Trade Centre and CEO of KAOUN International, remarked on the invaluable contributions the California delegation will bring to the event. She looks forward to an event marked by knowledge-sharing, collaboration, and pioneering discussions.

For additional information on GITEX GLOBAL 2023, please refer to: GITEX 2023 Preview.

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Economist Christopher Thornberg, State Treasurer Fiona Ma Headline New Forecast Conference



Coming October 5th

Economic Horizon 2024: What Lies Ahead?

The Inland Empire Regional Chamber of Commerce, in collaboration with Beacon Economics and the County of San Bernardino, is thrilled to announce that the anticipated economic forecast conference, Economic Horizon 2024: What Lies Ahead, Inland Empire? will be held October 5th from 3:30 PM to 6:30 PM at the El Prado Golf Courses in the vibrant city of Chino, California.

Esteemed economist, Dr. Christopher Thornberg will present complete outlooks for the U.S., California, and Inland Empire economies. “The Inland Empire stands at the crossroads of remarkable economic opportunities and challenges,” said Thornberg. “I’m excited to unpack the trends and shifts that will define the region’s economic landscape in the next year, and beyond.”

Known for his razor-sharp observations, and fun, energized delivery, Thornberg’s presentation will include pointed discussions about inflation, the Fed’s next move, housing markets, strengths and instabilities in the economy, and what current trends mean for the nation, state, and local region.

The conference will also be graced by the insights of California State Treasurer Fiona Ma as keynote speaker. In her words, “The strength of California’s economy is deeply interwoven with the growth trajectories of its regions. The Inland Empire, with its dynamism and resilience, is a testament to this synergy. I am honored to join ‘Economic Horizon 2024’ and share a vision where policies, partnerships, and potentials converge to elevate the Inland Empire to unprecedented economic heights.”

“This conference is a testament to the collaborative spirit of the Inland Empire and our commitment to fostering a robust, resilient economy,” said Edward Ornelas, Jr., President of the Inland Empire Regional Chamber of Commerce. “Our partnership with Beacon Economics and the County of San Bernardino aims to offer a platform for profound economic discussion, forecasting, and strategic future planning.”

Attendees can anticipate not only expert insights into the economy but also networking opportunities and a chance to connect with key business, government, and nonprofit leaders from across the region.

Full event details are available at:

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Bizz Buzz

Webb Investments acquires Silver Creek Industries, an industry leader in modular construction for schools



Webb Investments today announced the launch of a new company, Silver Creek Modular, after acquiring the assets of Silver Creek Industries, a highly respected modular construction company known for bringing innovative, sustainable and cost-effective solutions to the education industry. 

Silver Creek Industries’ existing business, including its employees and its Perris, Calif., manufacturing facility, will remain with the new company, with Webb providing the investment capital, resources and expertise to enhance Silver Creek’s presence in the modular construction marketplace.

The acquisition closed in June of 2023, following Silver Creek Industries’ Chapter 11 filing in the Central Bankruptcy Court of California.

“We are thrilled to have the opportunity to bring Silver Creek into our family business, and look forward to building on our shared commitment to improving educational opportunities within communities across our region,” said Kiana Webb, CEO of Webb Family Enterprises. “This acquisition aligns with our strategy to invest in established firms that can help us drive community revitalization and inclusive growth, while improving quality of life and increasing economic output.”

Silver Creek Industries was founded in 2004 and has completed more than 1,000 projects in the education, commercial, medical, military, government and multi-family housing markets. More recently, the company’s focus has been on providing high-quality, sustainable modular buildings for schools and educational institutions. Silver Creek Industries is well known for delivering projects on time and on budget, with minimal disruption to school and the community. 

Webb Investments is a privately held, family-owned company focusing on creating a community development ecosystem that drives inclusive, organic growth and transforms the areas they serve. 

For more information on Webb Investments, please visit

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