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Tuesday, June 18, 2019
Philanthropy & Nonprofits

Michael Krouse named to CalTravel PAC Trustee Board

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Representing Greater Ontario – Cities of Ontario and Rancho Cucamonga  

 

Ontario, California – (January 30, 2019) The Greater Ontario Convention & Visitors Bureau is pleased to announced that President & CEO, Michael Krouse, has been elected to serve on the Cal Travel PAC Trustee Board.  As the official destination marketing organization and tourism authority for the cities of Ontario and Rancho Cucamonga, the Greater Ontario Convention & Visitors Bureau team of experts understands the economic impact the travel industry has on the local economy and focuses on attracting visitors to generate overnight hotel stays.

Since 1981, CalTravel has protected and enhanced the interests of the California travel and tourism industry through advocacy, collaboration, and education. Travel and tourism is one of the most significant economic drivers in the state – responsible for hundreds of billions of dollars in economic activity, millions of jobs and billions in tax revenues.

Visitors to California spent $132.4 billion in 2017, spending that supported over one million jobs. California travelers generated $10.9 billion in state and local taxes in 2017 to support vital public services including police, fire protection, health and homeless services, park maintenance, education and road repair. (Source: Dean Runyon Associates)

Cal Travel membership is made up of cities, destinations, resorts, amusement parks, sports venues, transportation companies, industry associations, ad agencies, media companies, and other organizations for whom travel and tourism is important.  Membership dues, sponsorship, and event revenue fund CalTravel’s lobbying efforts, education, member communications, outreach, and participation on the board of U.S. Travel. The CalTravel PAC gives CalTravel the ability to educate policy makers on the importance of travel and tourism to the state. California Travel Association is a 501(c)6 nonprofit mutual benefit corporation.

CalTravel protects and enhances the interests and investments of the California travel and tourism industry through advocacy, collaboration, and education.

                Advocate: champion the importance and value of the California travel and tourism industry

                Collaborate: foster dialogue, relationships, and partnerships among California travel and tourism industry                 stakeholders

                Educate: provide meaningful education opportunities to the travel and tourism industry

“I am honored to serve on the Board of Directors for Cal Travel” said Michael Krouse, President & CEO of Greater Ontario Convention & Visitors Bureau.  “As the official destination marketing organization, we keep our finger on the pulse of tourism advocacy in addition to continually keeping Greater Ontario top of mind amongst our peers and state representatives.”  Quarterly stakeholder update meetings will allow Mr. Krouse to share information from Cal Travel with the Greater Ontario hospitality and tourism destinations.

 

GREATER ONTARIO CONVENTION & VISITORS BUREAU 

The Greater Ontario Convention & Visitors Bureau is the official destination marketing organization to promote the cities of Ontario and Rancho Cucamonga, California to visitors nationally and internationally.  As destination experts we provide leisure, meeting groups and meeting professionals with an unbiased, comprehensive resource when booking a tour, convention, meeting or event within the cities of Ontario and Rancho Cucamonga, California.  Ideal for leisure and business travel, the region boasts scenic mountains, deserts, vineyards and metropolitan areas that are both historic and cosmopolitan in character. Under the umbrella of the Greater Ontario Convention & Visitors Bureau is the California Welcome Center and several Signature Events to support the overall mission to drive visitors to the region.  The Greater Ontario Convention & Visitors Bureau provides the necessary destination support tools to execute a successful experience. Visit www.discoverontariocalifornia.org.

Inland Empire Business Journal
The Inland Empire Business Journal (IEBJ) is the official business news publication of Southern California’s Inland Empire region - covering Riverside and San Bernardino Counties.