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Greater Ontario Convention & Visitors Bureau Partners with Marketing Agency Specializing in Tourism Marketing

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New campaign will bolster business tourism to stimulate the local economy

The Greater Ontario Convention & Visitors Bureau is proud to announce a partnership with JNS Next, Creative and Media Hub, a full-service marketing agency who specializes in travel and tourism. Together, they recently launched a new, integrated creative campaign focusing on Greater Ontario’s premium offerings as a primary destination for meetings and conventions.

“Being on the heels of a very trying year, we know that priorities have shifted in the way that meeting planners visualize their gatherings, and now more than ever, there are added considerations to take into account,” said Michael Krouse, President and CEO of the Greater Ontario Convention & Visitors Bureau. “Our new campaign highlights the beauty and versatility that Greater Ontario has to offer, and really what makes our space so spectacular is the people who gather within it.”

The strategy behind the campaign highlights all of the assets that make Greater Ontario a primary option for meeting and event planners – proximity to a major airport, number of hotel rooms, central Southern California location to numerous dining, shopping and entertainment venues, 300 days of sunshine – all for an incredible value. The essence for the new creative campaign is based on “people making the space” – when people come together in a space surrounded by choice and opportunity, that is when a destination becomes the ultimate experience.

“We are so humbled and excited to extend our creative services to Greater Ontario where our team has boarded countless business flights and enjoyed the incredible mix of entertainment and dining options offered in the area,” said Garry Sage, President and CEO of JNS Next. “It’s time to reinvigorate the energy behind this amazing destination.”

JNS Next was contracted to fulfill a range of services behind this effort, including content development, a visual strategy, video production, still photography, social media management, digital advertising, website management, public relations and an annual strategic marketing plan. In addition, they will be taking on additional outreach efforts on an as needed basis, which includes Greater Ontario Restaurant Week which runs from August 20-29th, 2021, Route 66 Cruisin’ Reunion in September, Christmas on Euclid, as well as efforts at the Toyota Arena.

Funding for this effort stems from the EDA grant that was awarded to The Greater Ontario Convention & Visitors Bureau in February 2021. Its purpose is to help bring back business tourism to the convention center, and jobs in the Greater Ontario area that have been lost since the start of the coronavirus pandemic.

The Inland Empire Business Journal (IEBJ) is the official business news publication of Southern California’s Inland Empire region - covering San Bernardino & Riverside Counties.

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Travel & Tourism

Passenger count will be 11% higher over Labor Day weekend at Ontario International Airport

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Popular Southern California gateway experiencing greater demand with added flights to popular destinations over summer

The summer travel rush at Ontario International Airport (ONT) will conclude over Labor Day weekend with passenger volume up 11% over the same long holiday weekend last year, officials announced. The expected increase exceeds the Transportation Security Administration‘s prediction of an 8.5% increase nationwide.

Based on current schedules, airlines are offering more than 130,000 seats on arriving and departing flights between Thursday, August 29, and Monday, September 2, with more than 105,000 passengers traveling through ONT.

The busiest travel day at ONT is expected to be Labor Day Monday, September 2, with some 23,500 passengers.

“As this summer illustrates once again, Ontario International has become the airport of choice for millions of Southern Californians who are drawn to us by our convenience, routes and a travel experience they won’t get anywhere else,” said Alan D. Wapner, president of the Ontario International Airport Authority (OIAA) Board of Commissioners.

Said Atif Elkadi, OIAA chief executive officer, “We have enjoyed a great run of summer travel and we expect to end it on a strong note. We forecast 2.1 million passengers for summer travel beginning Memorial Day weekend and we anticipate our Labor Day weekend passenger count will help us reach our mark.”

Labor Day
Wknd 2024
Estimated
Passengers
Versus
2023
Total
Seats
Versus
2023
105,39511 %130,4137.4 %
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Travel & Tourism

Ontario International Airport awarded $4 million in FAA grants for runway, taxiway improvements

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Southern California’s Ontario International Airport (ONT) will receive another $4 million from the Federal Aviation Administration to invest in infrastructure improvements at the aviation gateway of choice for millions of Southern Californians.

The FAA announced on August 9 that it is awarding a total of $636 million to airports across the country, under its 2024 Airport Improvement Program. ONT’s portion – $4,090,060 – will be used for its ongoing runway and taxiway rehabilitation projects.

“We are deeply grateful for our partnership with the FAA, along with the unwavering support of Congressional leaders in Washington, D.C., for providing the critical funding needed to enhance our runways, taxiways and infrastructure. Together, we are committed to creating the safest possible experience for our travelers and air carriers across the U.S.,” said Atif Elkadi, Chief Executive Officer of the Ontario International Airport Authority.

The funding comes as Ontario International continues to outperform the industry as a whole while serving one of the most dynamic economic and population centers in the United States. This year, ONT is on pace to exceed 7 million passengers, up 75% since its return to local ownership in 2016. ONT also ranks among the Top 10 cargo airports in the U.S.

Nationally, the Airport Improvement Program funds a variety of projects such planning, airport safety improvements, airport development and airport noise compatibility.

“This $636 million investment helps airports across the Nation sustain and improve critical infrastructure to advance the safest, most efficient airport system in the world,” said FAA Associate Administrator for Airports Shannetta R. Griffin.

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Travel & Tourism

Ontario International Airport passenger volume climbed 14% in July

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For the year, SoCal gateway passenger count is up 11%, nearly 4 million

Ontario International Airport (ONT) recorded another record month for passenger volume in July as 14.4% more travelers moved through its terminals compared with the same month last year, officials announced. 

The Southern California gateway welcomed 666,322 customers in July, breaking the record for a single month since the airport’s transition to local ownership in 2016 and inching closer to the all-time record of 693,000 set in August 2007. The July total included 629,000 domestic passengers, 16.7% more than July last year. 

From January through July, ONT welcomed nearly 4 million passengers, 11.6% more than the same period in 2023. The seven-month total included 3.7 million domestic fliers and 270,000 international customers, increases of 10.9% and 23% over prior year.

“Our run of year-over-year growth now stands at 41 months as our airline partners and air travelers continue to show their strong preferences for Ontario International Airport,” said Atif Elkadi, chief executive officer of the Ontario International Airport Authority (OIAA). “Airlines are offering more seats to more places to meet the increasing demand for air travel in the Inland Empire, a desirable region to live and work which has experienced significant population gains in recent years, and the higher passenger volumes month after month bear that out.

“Residents and visitors alike can count on our world class facilities, appealing retail and dining options, and our hallmark hassle-free customer experience,” Elkadi said.  

The air carriers with the greatest passenger shares in July were:

  1. Southwest Airlines (33.7%)
  2. Frontier Airlines (17.6%)
  3. American Airlines (14.7%)
  4. Delta Air Lines (9.6%)
  5. United Airlines (7.7%)
PassengerTotalsJul2024Jul2023ChangeYTD2024YTD2023Change
Domestic629,104539,02416.7%3,717,5743,353,16110.9%
International37,21843,551-14.5%270,155219,61623.0%
Total666,322582,57514.4%3,987,7293,572,77711.6%

Shipments of commercial freight increased by 11.8% in July to more than 59,000 tons. On a year-to-date basis, freight volume grew by nearly 4% to more than 406,500 tons.

Air cargo(tonnage)Jul2024Jul2023ChangeYTD2024YTD2023Change
Freight59,17952,91111.8%406,561391,3423.9%
Mail3,5833,4483.9%19,13331,173-38.6%
Total62,76256,35911.4%425,694422,5140.8%

“Commercial freight volume climbed significantly in July while Ontario’s year-to-date performance continued to show our airport is a hub of choice for shippers and cargo owners,” Elkadi said. 

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