Travel & Tourism
Greater Ontario Convention & Visitors Bureau Partners with Marketing Agency Specializing in Tourism Marketing
New campaign will bolster business tourism to stimulate the local economy
The Greater Ontario Convention & Visitors Bureau is proud to announce a partnership with JNS Next, Creative and Media Hub, a full-service marketing agency who specializes in travel and tourism. Together, they recently launched a new, integrated creative campaign focusing on Greater Ontario’s premium offerings as a primary destination for meetings and conventions.
“Being on the heels of a very trying year, we know that priorities have shifted in the way that meeting planners visualize their gatherings, and now more than ever, there are added considerations to take into account,” said Michael Krouse, President and CEO of the Greater Ontario Convention & Visitors Bureau. “Our new campaign highlights the beauty and versatility that Greater Ontario has to offer, and really what makes our space so spectacular is the people who gather within it.”
The strategy behind the campaign highlights all of the assets that make Greater Ontario a primary option for meeting and event planners – proximity to a major airport, number of hotel rooms, central Southern California location to numerous dining, shopping and entertainment venues, 300 days of sunshine – all for an incredible value. The essence for the new creative campaign is based on “people making the space” – when people come together in a space surrounded by choice and opportunity, that is when a destination becomes the ultimate experience.
“We are so humbled and excited to extend our creative services to Greater Ontario where our team has boarded countless business flights and enjoyed the incredible mix of entertainment and dining options offered in the area,” said Garry Sage, President and CEO of JNS Next. “It’s time to reinvigorate the energy behind this amazing destination.”
JNS Next was contracted to fulfill a range of services behind this effort, including content development, a visual strategy, video production, still photography, social media management, digital advertising, website management, public relations and an annual strategic marketing plan. In addition, they will be taking on additional outreach efforts on an as needed basis, which includes Greater Ontario Restaurant Week which runs from August 20-29th, 2021, Route 66 Cruisin’ Reunion in September, Christmas on Euclid, as well as efforts at the Toyota Arena.
Funding for this effort stems from the EDA grant that was awarded to The Greater Ontario Convention & Visitors Bureau in February 2021. Its purpose is to help bring back business tourism to the convention center, and jobs in the Greater Ontario area that have been lost since the start of the coronavirus pandemic.
Southern California gateway broke marks for both total passengers and international travelers
Southern California’s Ontario International Airport (ONT) set a record in June for passenger volume, welcoming more than 559,000 travelers and breaking a record set just a month earlier, officials announced.
The aviation gateway also recorded more than 37,000 international travelers, which was the most in a single month ever at ONT.
The total passenger count for June was 8.7% higher than June last year. The number of domestic passengers grew by 5% to 522,000, while international air travel more than doubled to 37,000.
The previous high for total passengers in one month since the airport’s return to local ownership in 2016 was recorded in May 2023, when 557,000 traveled through ONT.
Over the year’s first six months, total passenger volume was nearly 3 million, 12.4% greater than the first half of 2022. The passenger count included 2.8 million domestic travelers and 176,000 international passengers, increases of 9.5% and 94.4%, respectively.
“Since taking ownership of the airport our goal has been to create an international gateway for Southern California with the amenities, facilities and services befitting the region,” said Atif Elkadi, chief executive officer, of Ontario International Airport Authority (OIAA). “We couldn’t be more pleased that demand for air travel through Ontario remains strong, outpacing other California airports, driven by large increases in population and jobs across our region.”
Ten million Southern Californians live or work closer to ONT than any other airport, and eight of the 10 fastest-growing California cities with over 100,000 population are in ONT’s primary service area.
| Passenger
Totals |
Jun 2023 |
Jun 2022 |
Change |
YTD 2023 |
YTD 2022 |
Change |
| Domestic |
522,088 |
496,950 |
5.06% |
2,813,917 |
2,570,272 |
9.5% |
| International |
37,359 |
17,534 |
113.07% |
176,238 |
90,677 |
94.4% |
| Total |
559,447 |
514,484 |
8.74% |
2,990,155 |
2,660,949 |
12.4% |
Volumes of commercial freight and mail declined by 14% in June and 10% on a year-to-date basis, consistent with lower cargo volume globally which has been anticipated by industry analysts.
| Air cargo
(tonnage) |
Jun 2023 |
Jun 2022 |
Change |
YTD 2023 |
YTD 2022 |
Change |
| Freight |
57,410 |
67,525 |
-14.98% |
338,431 |
380,612 |
-11.1% |
|
4,260 |
4,479 |
-4.89% |
27,725 |
28,107 |
-1.4% |
|
| Total |
61,670 |
72,004 |
-14.35% |
366,156 |
408,720 |
-10.4% |
“Despite the slow-down in freight movement worldwide, Ontario International is a vital cog in the U.S. supply chain,” Elkadi said. “Our modernized and expanded cargo facilities remain key components for shippers serving Sothern California.”
Airline resumes flights at pre-pandemic frequency with larger aircraft
China Airlines will fully restore daily round-trip service between Southern California’s Ontario International Airport (ONT) and Taipei beginning March 26, 2023, ONT officials announced.
The return of daily service connecting ONT and Taoyuan International Airport (TPE) marks a major milestone in Ontario’s recovery of international air service, all of which was suspended at the onset of the COVID-19 pandemic nearly three years ago.
“We have eagerly awaited the resumption of daily service between Ontario and Taiwan,” said Atif Elkadi, chief executive officer of the Ontario International Airport Authority (OIAA). “This exciting development is a testament to the demand for long-haul international travel from the Inland Empire and the exceptional service provided by our global gateway.”
After suspending service in March 2020, China Airlines resumed ONT-TPE flights in June 2021, gradually increasing service levels as demand returned. The resumption of daily service occurs at the same time that China Airlines marks its five-year anniversary at ONT.
The first carrier to offer nonstop, transoceanic passenger service to ONT after its transition to local ownership, China Airlines will upgrade the aircraft operating the route from an Airbus A350-900 to a larger Boeing 777-300ER, increasing seat capacity from 306 to 358 across premium business, premium economy and economy classes. The service is also scheduled to provide customers with seamless one-stop connections to additional destinations throughout Asia.
TPE is the primary international gateway to northern Taiwan’s more than 9 million residents, while ONT is the closest and most convenient international gateway airport for more than 10 million Southern California residents in San Bernardino, Riverside, northern Orange and eastern Los Angeles counties.
Domestic air travel through ONT surpassed pre-pandemic levels in 2022, a milestone achieved by few other airports in California.
Program will highlight what’s next for high-speed rail in the Inland Empire
High-Impact Event Alert
Brightline West will be featured during the Inland Empire Regional Chamber of Commerce’s “High-Speed Rail is Headed to the Inland Empire” event on Wednesday, January 11, from 11:00 a.m. – 1:30 p.m. at Jessie Turner Community Center in Fontana, CA, which the County of San Bernardino is a title sponsor. The program will feature an update on Brightline West, including the project’s role in regional and statewide connectivity, its benefits to the community, what to expect in 2023, and how the public can stay engaged.
Featured panelists for the program are:
- Fiona Ma, Treasurer, State of California
- Ray Wolfe, Executive Director, San Bernardino County Transportation Authority
- Sarah Watterson, President, Brightline West
- Edward Ornelas, Jr., President/CEO, Inland Empire Regional Chamber of Commerce
- Matt Burris, Deputy City Manager of Community Development, City of Rancho Cucamonga
Brightline is the only private provider of modern, eco-friendly, intercity passenger rail service in America. The company currently serves Miami, Aventura, Fort Lauderdale, Boca Raton, and West Palm Beach in Florida, with its Orlando station beginning service in 2023. Recognized by Fast Company as one of the Most Innovative Companies in travel, Brightline offers a guest-first experience designed to reinvent train travel and take cars off the road by connecting city pairs and congested corridors that are too close to fly and too long to drive. Brightline West will build on this award-winning service by connecting Las Vegas and Southern California, with stations in Las Vegas, Victor Valley, Hesperia, and Rancho Cucamonga, and connectivity to Metrolink’s regional rail network.
“This will transform transportation in Southern California and Las Vegas for generations by providing a fast and efficient connection that gets people out of their cars, reduces traffic congestion and decreases air pollution.” -Fiona Ma, California State Treasurer
KEY FACTS:
- Expected travel time is approx. 2 ¼ hours
- Our route is 2x faster than driving
- Zero-emission, electric train sets
- Expected top speed is 180 mph
- 400,000 tons of CO2 removed annually by reducing 3 million vehicles
- Connections to Metrolink and planned future connection to California High-Speed Rail in Palmdale
- Convenient station location on the Vegas strip (I-15)
For more information and to register for the event, click here.
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