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Government & Regulations

San Bernardino Names Darren Goodman as New Chief of Police

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(San Bernardino, CA – April 1, 2022) – After a nationwide search, the City of San Bernardino has announced that Upland Police Chief Darren Goodman has been selected to be the next Chief of Police. Goodman has been in law enforcement for over 31 years, and comes to San Bernardino from the City of Upland, where he has spent the last four years as its Chief of Police.

“Chief Goodman brings to San Bernardino a wealth of experience, leadership, and knowledge of this region,” said City Manager Robert D. Field. “We are very pleased that he will be joining us.”

Goodman, whose starting date will be June first, joins a department with 262 sworn officers and 150 civilian staff. He will be the first African American police chief in the San Bernardino Police department’s 116-year history.

When asked about why he chose to come to San Bernardino, Goodman said, “During the early years of my career, several of my assignments were in San Bernardino. I am very familiar with the city, many community members, and the high caliber of police officers that work at the San Bernardino Police Department. I am not oblivious to the challenges the city has had in the past, but I believe in the potential of San Bernardino.”

“I am humbled and excited about the fact that as a Police Chief, with a team of dedicated police officers, we play a critical role in protecting and improving the quality of life that residents and business owners of San Bernardino strive to preserve,” Goodman added.

Darren Goodman has served as Chief of Police for the City of Upland Police Department since July 16, 2018. Prior to joining Upland, he was a Captain for the San Bernardino Sheriff’s Department. During his 27 years with the Sheriff’s Department, Goodman’s roles included serving as the Police Chief for the Chino Hills Police Department and Commander of the Frank Bland Regional Training Center. He also worked in Corrections, Patrol, Narcotics, Emergency Operations, Regional Gang Enforcement, Fugitive Apprehension, and SWAT.

His law enforcement philosophy includes a commitment to data driven policing principles, civic partnerships, and community engagement. Chief Goodman has implemented holistic approaches to addressing crime and quality of life issues within by reducing gaps between police specific services and other service providers dedicated to public safety such as public works, code enforcement, mental health services, and homeless advocates. A strong advocate of community policing, Chief Goodman regularly facilitates community forums to engage citizens and increase stakeholder inclusion.

Goodman holds a master’s degree in Public Administration and Doctor of Education in Organizational Change and Leadership from USC. He earned a Bachelor of Science from Southern Illinois University. Goodman has also completed law enforcement and leadership programs at Harvard’s Kennedy School of Government, the Naval Postgraduate School’s Center for Homeland Defense and Security, and POST Command College Program.

Goodman also serves as an Adjunct-Professor at California State University San Bernardino.

The Inland Empire Business Journal (IEBJ) is the official business news publication of Southern California’s Inland Empire region - covering San Bernardino & Riverside Counties.

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Government & Regulations

Board of Supervisors Appoints Luther Snoke Interim County CEO

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The Board of Supervisors today unanimously appointed Luther Snoke as the County’s Interim Chief Executive Officer, lauding Snoke’s successful track record in a variety of County roles and departments and his diverse private-sector experience.

“Luther has played a key role in getting several important public service projects to the finish line,” said Third District Supervisor and Board of Supervisors Chair Dawn Rowe. “I’m looking forward to seeing how Luther performs in this leadership role while the Board determines how to fill the CEO position on a permanent basis.”

Snoke, who has served as the County’s Chief Operating Officer since October 2020, has been filling in for the former CEO since Aug. 8.

“Luther has demonstrated the ability to identify talented people and create teams who can solve complex problems and complete projects that had previously stalled for a variety of reasons,” Rowe said. “Having someone like Luther at the top of the County organization will give us an opportunity to expand and improve the services we provide to our residents.”

Snoke has been with San Bernardino County for 10 years, serving as the County’s Chief Operating Officer and as the interim director of Public Works, Land Use Services, and Special Districts. He has also served as a County Deputy Executive officer, Strategic Initiatives Chief, and administrative analyst.

“I am honored and humbled by the confidence the Board has placed in me,” Snoke said. “I am eager to work with the Board and our dedicated and talented departments and employees to continue elevating the level of service we provide to County residents.”

His leadership accomplishments include the long-needed completion of a new Lake Gregory Dam, the building of a new Big Bear Alpine Zoo, and construction of a new water system for Pioneertown.

“As a county we have an opportunity to continue making headway,” said Second District Supervisor Jesse Armendarez. “In having public and private executive experience, I am confident Luther has the skill and fortitude to immediately begin moving our County forward, which is what we need and our residents deserve.”

Before coming to San Bernardino County, Snoke served in the private sector for 15 years as vice president of finance for Hallmark Rehabilitation, director of financial operations and reimbursement for Skilled Healthcare, senior business analyst for Abaris Inc., and network administrator for Advance Storage Products.

“Government executives don’t often possess that combination of private- and public-sector experience,” said Fourth District Supervisor. “I have always believed government can greatly benefit from innovative, goal-oriented private-sector thinking. I believe Luther will get results during his time as Interim CEO.”

In San Bernardino County, the CEO supervises the more than three dozen county departments, offices and agencies that fall under the purview of the Board of Supervisors and ensures the implementation of Board polices and direction. The CEO must also work cooperatively with the departments led by countywide elected officials to lead the development of a sound County budget and help ensure the County organization is meeting the needs of County residents.

“Luther has developed a reputation as an effective and cooperative leader with a genuine compassion for both County employees and the more than 2.2 million people the County serves,” said Fifth District Supervisor Joe Baca, Jr. “I’m looking forward to working with Luther in his capacity as Interim CEO and accomplishing great things for our communities.”

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Bizz Buzz

Hernandez resigns as County CEO; Snoke will continue filling in pending Board action

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Leonard X. Hernandez resigned from the post of County Chief Executive Officer effective today. County Chief Operating Officer Luther Snoke has been filling in for Hernandez while Hernandez has been on leave and will continue to do so. The Board of Supervisors will act to appoint an interim or permanent CEO shortly.

“The Board of Supervisors appreciates the service Leonard provided to the public and the County organization, especially as we navigated our way through the pandemic and other very difficult challenges,” said Board of Supervisors Chair Dawn Rowe.

Hernandez provided the following statement:

“It has been an extreme privilege to serve as the Chief Executive Officer of San Bernardino County. I am thankful to the Board of Supervisors for their leadership and the hard-working men and women who do amazing work every day. Due to an urgent family health issue that requires my immediate and undivided attention, I have informed the Board of my resignation. Under the strong leadership of the Board of Supervisors and the County’s executive team, the County will continue doing great things for the residents of San Bernardino County.”

“The Board of Supervisors is committed to a seamless transition in staff leadership with no interruption in County services or impact on County residents or employees,” Rowe said. “Luther has performed well filling in for Leonard and I am confident in his ability to continue serving in this role until the Board takes action.”

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Career & Workplace

City of San Bernardino Names Nathan Freeman as Director of Community and Economic Development

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The City of San Bernardino Announces Nathan Freeman as its new Director of Community and Economic Development. His starting date is May 16.

An experienced professional with almost 25 years working in economic development in the Inland Empire, Freeman comes to San Bernardino after spending the past sixteen years with the City of Riverside, where he served as the Economic Development, Redevelopment, and Real Property Services Manager.

“Nathan Freeman has extensive experience successfully negotiating major development agreements while at the same time creating opportunities for small businesses and startups,” said City Manager Robert Field. “He has played a critical role in the recent and upcoming development in downtown Riverside and is a great addition to the San Bernardino team.”

In the role of Director of Community and Economic Development, Freeman will oversee the functions, programs, and activities of the Planning Division, Building Division, Code Enforcement, Economic Development, and Housing.

“I am looking forward to the opportunity to work alongside an amazing team in San Bernardino, under the leadership of the City Council and City Manager, who are dedicated to building a stronger and more economically resilient community,” said Freeman. “I’m truly excited about the City’s long-term potential and am grateful for the opportunity to lead the Community & Economic Development Department as we encourage job creation, business development, and a better quality of life for all residents.”

In Riverside, Freeman played a key role in major development projects, including the revitalization of downtown. He negotiated approximately $1 billion in private investment throughout Riverside, including the development of over 250,000 square feet of Class A office/commercial space, worked to attract many new businesses to the city, and facilitated the development of the Riverside Food Lab, the Inland Empire’s first urban food court.

Previously, Freeman served as Business Development Officer for the City of Hesperia and Economic Development Project Manager for the County of Riverside.

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