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Retail sector proves resilient due to continued population and retail growth

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Specialty Grocery Stores, Quick Service Restaurants, and Fitness Brands Continue Aggressive Expansions

Population growth and new housing development in San Bernardino County are fueling strong retail activity across the region. According to CBRE’s 3rd Quarter 2021 Retail Market Report, net absorption, construction, and lease rates have all increased this year.

The report posted net absorption, which is the sum of square feet physically occupied, for third quarter at 140,781 square feet. New construction for third quarter was 926,428 square feet of space, a significant increase over second quarter 2021 construction activity of 110,690 square feet. Lease rates continue to improve as well.

“Neighborhood grocery-anchored centers are on a huge uptick and fast-food quick service restaurants are all expanding thanks to an increased emphasis on eating out versus dining at home,” said Ryan Gast, vice president of CBRE. He added that an influx of millennials into the county is making a difference. “Millennials on average tend to eat out rather than cook at home. That’s a factor in this sector’s expansion activity coupled with housing growth out here that is just outrageous.”

According to CBRE, the most active specialty grocers in the market include brands such as Grocery Outlet, Aldi, Sprouts and Amazon Fresh.

San Bernardino County’s median age is 33 years old, younger than the median age of California and the nation. According to the Jobs EQ, 2021 report, San Bernardino County’s lucrative millennial demographics (people from the age of 25 to 40) exceeds the state and nation as well, with continued population growth expected for the next five years.

Top San Bernardino County communities experiencing new retail development include Ontario Ranch and
Chino. To that end is New Haven Marketplace, a newly-opened shopping center in Ontario Ranch, anchored by a 45,204-square-feet Stater Bros. market. According to a major market tracker, Ontario Ranch replaced Irvine Ranch as Southern California’s top-selling master planned community this year and No. 5 nationally.

A benefit of population growth has been an influx of new brands into the region. In 2021 Top Golf, an internationally-renowned technology-enabled entertainment experience, began construction on its 6,000-squarefeet facility on 16.7 acres of San Bernardino County-owned land in the city of Ontario. The new facility will feature 102 hitting bays on three floors along with a restaurant and bar.

Gast shared that another trend is the increased activity by gyms. “They were one of the hardest, if not the hardest hit, of retail sectors during COVID. But now fitness brands such as EOS Fitness and Chuze Fitness are actively looking for deals in the county,” he added.

“While the pandemic has certainly impacted our region, it is not surprising that we have experienced such a strong recovery in the retail sector. As our population continues to increase, there remains demand for welllocated retail services and dining options. That is also why the County is ready to provide resources to new businesses that are looking to expand here,” said Chairman and 4th District Supervisor Curt Hagman.

San Bernardino County will be attending ICSC RECon 2021, considered the largest conference for the retail industry, held Dec. 5 to 7 in Las Vegas. Information about retail opportunities in San Bernardino County will be available at the County’s Booth #1541. To help encourage retail development and leasing San Bernardino County provides a wealth of information such as:

  • San Bernardino County Retail Property Book detailing development and leasing opportunities across the county: https://sanbern-prod.s3.amazonaws.com/uploads/EDA-Property-Book-2021_Final-red.pdf
  • Retail Overview Book which details important population data in county regions as well as locations of shopping centers and top employers, among other key points of information: https://sanbernprod.s3.amazonaws.com/uploads/SB-County-Retail-Overview-Book.pdf
  • San Bernardino County Retail Infographic which provides county facts at a glance: https://sanbernprod.s3.amazonaws.com/uploads/Retail-Infographics_Rev-Nov21_Final.pdf

The San Bernardino County Economic Development Department supports retailers, brokers, and developers in
many ways, including: site selection assistance, business plan development, permitting assistance, workforce
assistance, demographic and market reports.

The Inland Empire Business Journal (IEBJ) is the official business news publication of Southern California’s Inland Empire region - covering San Bernardino & Riverside Counties.

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Supported by Local Leaders, CALED’s Annual Conference will be in Ontario this May

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Empowering Economic Growth: CALED Conference Set to Unite Industry Leaders in Ontario

CALED’s ‘Growing Local Economies from the Ground Up’ Conference is being held in Ontario at the DoubleTree by Hilton Hotel Ontario Airport on May 7-9. This event is co-hosted by the City of Ontario and San Bernardino County, with Jennifer McLain Hiramoto, CALED’s Chair of the Board and Derek Armstrong respectively representing their city and county as Co-Chairs of the event.

With over 950 members and 45 years of empowering economic developers, CALED is the largest economic development association in the country and the annual conference is the number one place to meet and connect with the boots-on-the -ground, decision makers in our communities. 

The conference will include a pre-conference teaching tour, ‘Building & Paying for Development Projects’ on May 6th and then begin in full on May 7th, with a welcome session and breakouts. Overall, there will be four general assembly sessions and 18 breakout sessions, which will delve into local economic development practices and innovative tools.

In addition to compelling content, the conference will have numerous opportunities to connect with community leaders and valued peers through networking receptions, the culinary crawl, and new this year, the Tournament of Champions, where conference attendees will navigate a gauntlet of games to win the grand prize on the evening of Thursday, May 8th.

To learn more about the conference and register, visit the CALED website at www.caled.org.

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Strengthening Community Connections: Our Exciting New Partnership with Toyota Arena, Ontario Convention Center, and GOCAL

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Contributed Content | By Chris Venhoff, Senior Vice President and Inland Empire Market Leader for Consumer and Business Banking at U.S. Bank

As the Inland Empire market leader for U.S. Bank, I’m thrilled to share some exciting news: we are proud to be the Official Bank Partner of Toyota Arena and Ontario Convention Center. This partnership represents a reflection of our deep commitment to the Inland Empire and our dedication to fostering a vibrant, thriving community.

At U.S. Bank, we believe that strong partnerships drive meaningful progress. Toyota Arena and Ontario Convention Center are at the heart of the region’s culture and economy, bringing people together for world-class entertainment, business conventions, and community events. By joining forces, we’re not only expanding our presence but also creating opportunities to engage with residents, businesses, and organizations in ways that make a lasting impact.

Through our sponsorship, we’ll support concerts, sporting events, and conventions that showcase the diversity and energy of the Inland Empire. But this is only the beginning. As our partnership evolves, we’ll work closely with Toyota Arena, Ontario Convention Center, and GOCAL to introduce community-focused programs, including financial literacy workshops and charitable giving initiatives.

This partnership is designed to bring added value to the people we serve. For our customers, we’re introducing the U.S. Bank Fast Pass Lanes, providing priority access at Toyota Arena events. Special offers, exclusive event experiences, and tailored financial solutions for businesses operating in the region are just a few of the many perks we’re excited to roll out.

Our employees are at the core of our success, and this partnership allows us to recognize their dedication. Through exclusive access to events, corporate hospitality opportunities, and community volunteer programs, our team will have new ways to engage with and celebrate the community they serve.

The Inland Empire is a dynamic, fast-growing region, and we’re committed to supporting its continued success. By investing in Toyota Arena and Ontario Convention Center, we’re helping to create and sustain jobs while driving local business growth. These venues bring in visitors, revenue, and visibility, strengthening the region’s economy.

This collaboration is about more than just sponsorship—it’s about making a difference. By working together, we can elevate not just these venues but the entire Inland Empire. At U.S. Bank, we’re committed to being a partner in progress, supporting our customers, businesses, and communities every step of the way.

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Inland Empire Celebrates Entrepreneurial Excellence at Spirit Awards Gala

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Honoring Visionary Leaders Driving Innovation and Community Impact

The Spirit of the Entrepreneur Awards Gala, held at the Riverside Convention Center, celebrated the brightest entrepreneurial talent across the Inland Empire. Among the evening’s finalists was Edward Ornelas, Jr., President & CEO of the Inland Empire Regional Chamber of Commerce, who was honored in the Social Entrepreneur category for his outstanding leadership and commitment to the region.

Although Ornelas did not win, the Social Entrepreneur award went to Cesar Navarrete, President & CEO of Children’s Fund, a proud Chamber member. “Being a finalist alongside such remarkable leaders is an incredible honor,” said Ornelas. “I am especially thrilled to see Cesar, a Chamber member, recognized for the transformative work he’s doing to improve the lives of children in our community. It’s a proud moment for us all.”

Another highlight of the evening was the recognition of Hilda Kennedy, President & Founder of AMPAC Business Capital, another Chamber member, who was awarded the Top Female Entrepreneur category. Hilda’s leadership at AMPAC, a mission-driven business lender, has been instrumental in empowering small businesses and fostering economic growth across the region.

“It’s amazing to see leaders like Hilda and Cesar being celebrated for their contributions,” added Ornelas. “Their achievements underscore the talent and dedication of entrepreneurs in our Chamber and across the Inland Empire. They are setting the standard for excellence and impact in their fields.”

The evening also featured the prestigious “Best of the Best” Award, sponsored by Best Best & Krieger LLP, which was awarded to Mauro Gomez, Chief Growth Officer of Anita’s Mexican Foods Corp.. Based in San Bernardino, Anita’s Mexican Foods has grown from modest beginnings into a leader in the food production industry under Gomez’s strategic direction.

The Spirit of the Entrepreneur Awards Gala continues to shine a spotlight on the transformative work of Inland Empire entrepreneurs, celebrating their innovation, resilience, and commitment to the community.

For more information about the Spirit of the Entrepreneur Awards, visit https://www.spiritawardsie.com.

For more details about the Inland Empire Regional Chamber of Commerce and its members, visit www.iechamber.org.

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