Sports Business
Firebirds TV Broadcasts Resonating Around the Coachella Valley
Locally Televised Hockey Broadcasts Bring All the Home Team Action to Desert Residents
In addition to record setting attendance across the season and during the current Calder Cup Playoff run, the Coachella Valley Firebirds are also registering strong ratings on local television. Select games have aired locally on the stations of Gulf California Broadcast Company, including KESQ, Fox11 and CW5.
“We’ve enjoyed having the 12 Firebirds games on our group of stations and have been pleasantly surprised by the TV ratings”, says Jerry Upham, General Manager of Fox 11, KESQ News Channel 3 and the four other Gulf California Broadcast Company stations. “The advertiser support and viewer response has been very positive, and we look forward to carrying more games in the future”.
More local residents are turning to the televised games to support the valley’s first professional sports team, as the Firebirds make a deep run into the Calder Cup playoffs. Since the first broadcast on December 18th, the audience has doubled for Firebirds playoff coverage.
The Firebirds triple overtime victory on May 15th attracted an average audience of around 3500 viewers, with the final half hour (and final overtime) winning the time period among all of the local stations.
The hockey broadcasts include in-arena pre-game, intermission, and post-game shows, hosted by Gino LaMont with Hockey Hall of Famer Grant Fuhr. The in-game play-by-play is handled by Evan Pivnick, the voice of the Coachella Valley Firebirds, with Fuhr providing color commentary. KESQ sports director Blake Arthur and other on-air talent from News Channel 3 provide rinkside player, coach, and fan interviews.
Tune in to catch LaMont, Fuhr, Pivnick, and Arthur this Thursday for coverage of game one of the Western Conference Finals on Fox11. The pregame show begins at 6:30pm with puck drop at 7pm.
WESTERN CONFERENCE FINALS START THURSDAY
The Firebirds will take on the Milwaukee Admirals in the latest round of Playoffs with the winner of this best of seven series advancing to the Calder Cup Finals. The Firebirds continue to turn up the heat and are burning white hot as they enter Round 4 of the Playoffs. Fans are encouraged to wear white to all Round 4 home games. In addition, pre-game events will kick off for all home games at 5:30 p.m. featuring live music, fan photo ops with Fuego, Firebirds merchandise, food & beverage specials at The Oasis outdoor patio and much more!
Fans are encouraged to arrive early on game days and be seated ahead of the 7 p.m. puck drop for special pre-game Rally the Valley entertainment to help cheer on the home team at Acrisure Arena! Tickets are on sale now with individual tickets starting at just $29 and group tickets (10 or more people) beginning at $25. Visit CVFirebirds.com to purchase and learn more information.
Season tickets for the Firebirds’ 2023-24 campaign are on sale now! For a full list of benefits and more information on Season Ticket Memberships for the 2023-24 season, click HERE or call 760-835-8778.